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Corporate rumors: Causes, formation...

Saffery, Marion.

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Corporate rumors: Causes, formation, and refutation.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Corporate rumors: Causes, formation, and refutation./
Author:	Saffery, Marion.
Description:	60 p.
Notes:	Source: Masters Abstracts International, Volume: 43-01, page: 0013.
Contained By:	Masters Abstracts International43-01.
Subject:	Journalism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1421791
ISBN:	0496265363

Corporate rumors: Causes, formation, and refutation.
Saffery, Marion.

Corporate rumors: Causes, formation, and refutation. - 60 p.

Source: Masters Abstracts International, Volume: 43-01, page: 0013.

Thesis (M.A.)--University of Southern California, 2004.

Corporate rumors have been known to cause extremely damaging crises that can endure for decades. Rumors can happen to any organization---large or small---and can die out, only to resurface months or even years after their initiation. They can ruin the reputation of a once-admired organization, inflaming consumers, provoking boycotts, and wasting millions and millions of dollars. Clearly, rumors can pose a serious threat to business.

ISBN: 0496265363Subjects--Topical Terms:

576107
Journalism.

Corporate rumors: Causes, formation, and refutation.
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100 1 $a Saffery, Marion. $3 1928323
245 1 0 $a Corporate rumors: Causes, formation, and refutation.
300 $a 60 p.
500 $a Source: Masters Abstracts International, Volume: 43-01, page: 0013.
500 $a Adviser: Jennifer Floto.
502 $a Thesis (M.A.)--University of Southern California, 2004.
520 $a Corporate rumors have been known to cause extremely damaging crises that can endure for decades. Rumors can happen to any organization---large or small---and can die out, only to resurface months or even years after their initiation. They can ruin the reputation of a once-admired organization, inflaming consumers, provoking boycotts, and wasting millions and millions of dollars. Clearly, rumors can pose a serious threat to business.
520 $a But rumor-driven crises can be dealt with. Although there exists no "magic bullet" to combat rumors, there are strategies that may be employed to hasten their demise, or prevent them altogether. This paper discusses these strategies, and provides the public relations practitioner with an understanding of the sociological explanations for the existence and pervasiveness of rumors---a necessity if they are to be successfully combated. In addition, a two-page primer for dealing with rumors has been developed.
590 $a School code: 0208.
650 4 $a Journalism. $3 576107
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0391
690 $a 0338
710 2 0 $a University of Southern California. $3 700129
773 0 $t Masters Abstracts International $g 43-01.
790 1 0 $a Floto, Jennifer, $e advisor
790 $a 0208
791 $a M.A.
792 $a 2004
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1421791