The paradox of market segmentation: ...
Hollerbach, Karie L.

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  • The paradox of market segmentation: Differentiated messages and meanings in television advertising for African American and mainstream audiences.
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The paradox of market segmentation: Differentiated messages and meanings in television advertising for African American and mainstream audiences./
    作者: Hollerbach, Karie L.
    面頁冊數: 230 p.
    附註: Source: Dissertation Abstracts International, Volume: 65-09, Section: A, page: 3202.
    Contained By: Dissertation Abstracts International65-09A.
    標題: Mass Communications. -
    電子資源: http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3147102
    ISBN: 0496057448
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