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Donor motivations in higher educatio...

Minniear, Cindy Raina.

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Donor motivations in higher education: The impact of incentives, involvement and opportunity on alumni giving.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Donor motivations in higher education: The impact of incentives, involvement and opportunity on alumni giving./
Author:	Minniear, Cindy Raina.
Description:	188 p.
Notes:	Source: Dissertation Abstracts International, Volume: 67-08, Section: A, page: 2905.
Contained By:	Dissertation Abstracts International67-08A.
Subject:	Education, Finance. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3228044
ISBN:	9780542825569

Donor motivations in higher education: The impact of incentives, involvement and opportunity on alumni giving.
Minniear, Cindy Raina.

Donor motivations in higher education: The impact of incentives, involvement and opportunity on alumni giving. - 188 p.

Source: Dissertation Abstracts International, Volume: 67-08, Section: A, page: 2905.

Thesis (Ph.D.)--University of Louisville, 2006.

Charitable giving is important to many non-profit organizations. In times of crisis, many people are willing to contribute. However, charitable giving is not only important during tragedies. Many non-profit organizations rely on external support to meet their ongoing financial needs. Therefore, understanding donor motivations in any context is crucial. The current study specifically focused on donor motivations in higher education. Based on prior research, five motives were identified: (1) incentives, (2) alumni involvement, (3) student involvement, (4) opportunity I---being asked to give, and (5) opportunity II---having the financial resources to give.

ISBN: 9780542825569Subjects--Topical Terms:

1020300
Education, Finance.

Donor motivations in higher education: The impact of incentives, involvement and opportunity on alumni giving.
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100 1 $a Minniear, Cindy Raina. $3 1923427
245 1 0 $a Donor motivations in higher education: The impact of incentives, involvement and opportunity on alumni giving.
300 $a 188 p.
500 $a Source: Dissertation Abstracts International, Volume: 67-08, Section: A, page: 2905.
500 $a Adviser: Daniel F. Mahony.
502 $a Thesis (Ph.D.)--University of Louisville, 2006.
520 $a Charitable giving is important to many non-profit organizations. In times of crisis, many people are willing to contribute. However, charitable giving is not only important during tragedies. Many non-profit organizations rely on external support to meet their ongoing financial needs. Therefore, understanding donor motivations in any context is crucial. The current study specifically focused on donor motivations in higher education. Based on prior research, five motives were identified: (1) incentives, (2) alumni involvement, (3) student involvement, (4) opportunity I---being asked to give, and (5) opportunity II---having the financial resources to give.
520 $a Three scales used in prior research were modified and used to measure incentives, alumni involvement, and student involvement. Opportunity I---being asked to give and opportunity II---having the financial resources were each operationalized using a single question. Data was collected from alumni at two institutions - the University of Dayton (UD) and the University of Louisville (U of L). The response rate was 10.8% for U of L and less than 1% for UD. A non-response check was performed on both sets of data and found the results for U of L could be generalized to the entire alumni population. The UD results could best generalized to a female population approximately seven years younger than the general population.
520 $a Several findings emerge from both logistic regression and multiple regression equations. First, opportunity I---being asked to give and alumni involvement are strong predictors of both donating and the amount donated at both universities. Additionally, opportunity II---having the financial resources to give was statistically significant in predicting the amount donated for both universities, but was only found to be a significant predictor of whether respondents donated at UD. Finally a comparison of the analyses for both institutions showed that no meaningful differences existed between donor behaviors at the two universities.
520 $a The findings from this study provide a theoretically based model that can be used to further explore donor motives in higher education. Additionally, the results give practitioners a basis of determining how to increase alumni donations.
590 $a School code: 0110.
650 4 $a Education, Finance. $3 1020300
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790 1 0 $a Mahony, Daniel F., $e advisor
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791 $a Ph.D.
792 $a 2006
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3228044