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Using public relations to gain legit...

Asiri, Sami M.

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Using public relations to gain legitimacy in an emerging market: Nanotechnology firms and the news media.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Using public relations to gain legitimacy in an emerging market: Nanotechnology firms and the news media./
Author:	Asiri, Sami M.
Description:	93 p.
Notes:	Source: Masters Abstracts International, Volume: 45-03, page: 1141.
Contained By:	Masters Abstracts International45-03.
Subject:	Business Administration, General. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1441022

Using public relations to gain legitimacy in an emerging market: Nanotechnology firms and the news media.
Asiri, Sami M.

Using public relations to gain legitimacy in an emerging market: Nanotechnology firms and the news media. - 93 p.

Source: Masters Abstracts International, Volume: 45-03, page: 1141.

Thesis (M.A.)--University of Southern California, 2006.

This thesis provides an initial examination of how firms created in or moving into an emerging market use public relations to legitimize their actions and policies to make them appear useful and responsible to their stakeholders. While past studies have focused largely on news coverage and public perception of emerging markets, this investigation centers on organizations' use of press releases to communicate their activities and set the media agenda about these markets. These ideas are examined in the emerging market of nanotechnology. This study finds that news coverage of diversified firms and non-diversified firms contained very similar themes. Non-diversified firms received a higher than expected proportion of business-themed news coverage whereas diversified firms received a higher proportion of research-themed coverage.Subjects--Topical Terms:

1017457
Business Administration, General.

Using public relations to gain legitimacy in an emerging market: Nanotechnology firms and the news media.
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035 $a (UMI)AAI1441022
035 $a AAI1441022
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100 1 $a Asiri, Sami M. $3 1922257
245 1 0 $a Using public relations to gain legitimacy in an emerging market: Nanotechnology firms and the news media.
300 $a 93 p.
500 $a Source: Masters Abstracts International, Volume: 45-03, page: 1141.
500 $a Adviser: Craig Carroll.
502 $a Thesis (M.A.)--University of Southern California, 2006.
520 $a This thesis provides an initial examination of how firms created in or moving into an emerging market use public relations to legitimize their actions and policies to make them appear useful and responsible to their stakeholders. While past studies have focused largely on news coverage and public perception of emerging markets, this investigation centers on organizations' use of press releases to communicate their activities and set the media agenda about these markets. These ideas are examined in the emerging market of nanotechnology. This study finds that news coverage of diversified firms and non-diversified firms contained very similar themes. Non-diversified firms received a higher than expected proportion of business-themed news coverage whereas diversified firms received a higher proportion of research-themed coverage.
590 $a School code: 0208.
650 4 $a Business Administration, General. $3 1017457
650 4 $a Journalism. $3 576107
650 4 $a Mass Communications. $3 1017395
690 $a 0310
690 $a 0391
690 $a 0708
710 2 0 $a University of Southern California. $3 700129
773 0 $t Masters Abstracts International $g 45-03.
790 1 0 $a Carroll, Craig, $e advisor
790 $a 0208
791 $a M.A.
792 $a 2006
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1441022