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Socialization agents influencing Ang...

Halstead, Katherine Marie.

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Socialization agents influencing Anglo and Hispanic American Generation Y females' apparel consumption.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Socialization agents influencing Anglo and Hispanic American Generation Y females' apparel consumption./
作者:	Halstead, Katherine Marie.
面頁冊數:	127 p.
附註:	Source: Masters Abstracts International, Volume: 44-05, page: 2164.
Contained By:	Masters Abstracts International44-05.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1434145
ISBN:	9780542625237

Socialization agents influencing Anglo and Hispanic American Generation Y females' apparel consumption.
Halstead, Katherine Marie.

Socialization agents influencing Anglo and Hispanic American Generation Y females' apparel consumption. - 127 p.

Source: Masters Abstracts International, Volume: 44-05, page: 2164.

Thesis (M.S.)--The University of North Carolina at Greensboro, 2006.

This study investigates the socialization agents influencing apparel consumption for both Anglo and Hispanic American Generation Y females. Researching previous literature, there appeared to be a gap in the literature for consumer socialization influencing Generation Y. With Generation Y quickly becoming an important cohort group for marketers, it was important to determine which socialization agents influence this group more. Preliminary research was done through in-depth interviews, along with a review of the extant literature, to determine the top socialization agents influencing Generation Y. A quantitative survey was then conducted to test the influence of peers and parents on both Anglo and Hispanic American Generation Y females. It was found that there was no significant difference in the levels of socialization agents' influence between Anglo and Hispanic American Generation Y females relative to their apparel consumption. It was also found that there was no significant difference between the levels of influence on apparel consumption exerted by peers and parents.

ISBN: 9780542625237Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Socialization agents influencing Anglo and Hispanic American Generation Y females' apparel consumption.
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520 $a This study investigates the socialization agents influencing apparel consumption for both Anglo and Hispanic American Generation Y females. Researching previous literature, there appeared to be a gap in the literature for consumer socialization influencing Generation Y. With Generation Y quickly becoming an important cohort group for marketers, it was important to determine which socialization agents influence this group more. Preliminary research was done through in-depth interviews, along with a review of the extant literature, to determine the top socialization agents influencing Generation Y. A quantitative survey was then conducted to test the influence of peers and parents on both Anglo and Hispanic American Generation Y females. It was found that there was no significant difference in the levels of socialization agents' influence between Anglo and Hispanic American Generation Y females relative to their apparel consumption. It was also found that there was no significant difference between the levels of influence on apparel consumption exerted by peers and parents.
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