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Profit through goodwill: Corporate s...

Lin, I-Ling.

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Profit through goodwill: Corporate social responsibility in China and Taiwan.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Profit through goodwill: Corporate social responsibility in China and Taiwan./
Author:	Lin, I-Ling.
Description:	77 p.
Notes:	Source: Masters Abstracts International, Volume: 45-01, page: 0016.
Contained By:	Masters Abstracts International45-01.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1438401
ISBN:	9780542901225

Profit through goodwill: Corporate social responsibility in China and Taiwan.
Lin, I-Ling.

Profit through goodwill: Corporate social responsibility in China and Taiwan. - 77 p.

Source: Masters Abstracts International, Volume: 45-01, page: 0016.

Thesis (M.A.)--University of Southern California, 2006.

As China captures the business world's attention, governments, corporations, and entrepreneurs have begun to establish novel operating models, trends and guidelines for conducting business. Meanwhile, intractable social problems emerging from shifts in business approaches---such as severe pollution and unethical labor practices---take on a greater urgency in Asian countries. Corporate social responsibility (CSR) was introduced to China from western countries as a possible solution to the vexing social problems arising from the rapid economic growth. This study examines current CSR practices in China and Taiwan. A situation analysis of the current social and economic environment in China was followed up by interviews and website research of major Chinese corporations.

ISBN: 9780542901225Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Profit through goodwill: Corporate social responsibility in China and Taiwan.
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100 1 $a Lin, I-Ling. $3 1920082
245 1 0 $a Profit through goodwill: Corporate social responsibility in China and Taiwan.
300 $a 77 p.
500 $a Source: Masters Abstracts International, Volume: 45-01, page: 0016.
500 $a Adviser: Gail Light.
502 $a Thesis (M.A.)--University of Southern California, 2006.
520 $a As China captures the business world's attention, governments, corporations, and entrepreneurs have begun to establish novel operating models, trends and guidelines for conducting business. Meanwhile, intractable social problems emerging from shifts in business approaches---such as severe pollution and unethical labor practices---take on a greater urgency in Asian countries. Corporate social responsibility (CSR) was introduced to China from western countries as a possible solution to the vexing social problems arising from the rapid economic growth. This study examines current CSR practices in China and Taiwan. A situation analysis of the current social and economic environment in China was followed up by interviews and website research of major Chinese corporations.
520 $a This analysis concludes that corporate social responsibility can offer one solution to current Chinese social problems created by the rapid economic growth as foreign investors are pressured to demand higher ethical standards for their Chinese business partners.
590 $a School code: 0208.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Journalism. $3 576107
690 $a 0338
690 $a 0391
710 2 0 $a University of Southern California. $3 700129
773 0 $t Masters Abstracts International $g 45-01.
790 1 0 $a Light, Gail, $e advisor
790 $a 0208
791 $a M.A.
792 $a 2006
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1438401