東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Resilience factors of advertising sa...

Leynes, Sharon V.

FindBook

Google Book

Amazon

博客來

Resilience factors of advertising sales representatives.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Resilience factors of advertising sales representatives./
作者:	Leynes, Sharon V.
面頁冊數:	175 p.
附註:	Source: Dissertation Abstracts International, Volume: 66-11, Section: A, page: 3902.
Contained By:	Dissertation Abstracts International66-11A.
標題:	Education, Adult and Continuing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3196718
ISBN:	9780542420238

Resilience factors of advertising sales representatives.
Leynes, Sharon V.

Resilience factors of advertising sales representatives. - 175 p.

Source: Dissertation Abstracts International, Volume: 66-11, Section: A, page: 3902.

Thesis (Ph.D.)--Capella University, 2006.

This quantitative study of archival data researched the value of the seven factors of resilience on the productivity of sales representatives in a traditional advertising company. Resilience as an overall concept has been attributed to life success; however a gap exists for its specific impact on advertising sales representatives. Consent from participants and the organization allowed archival data from participant's performance and from the Resilience Factor Inventory (RFI) to be utilized. The individual's current resilience level was measured on the RFI across seven factors: emotional regulation, impulse control, causal analysis, self-efficacy, realistic optimism, empathy and reaching out. Archival performance data and the RFI measures of 120 sales representatives were input into a multiple regression model to determine if the resilience factors identified and measured by the RFI were shown to be efficacious to the participant's success. Information from this research was used to determine the direction of training interventions and hiring practices targeted to specific populations of sales representatives.*

ISBN: 9780542420238Subjects--Topical Terms:

626632
Education, Adult and Continuing.

Resilience factors of advertising sales representatives.
LDR:02195nmm 2200301 4500 001 1829895
005 20070329084906.5
008 130610s2006 eng d
020 $a 9780542420238
035 $a (UnM)AAI3196718
035 $a AAI3196718
040 $a UnM $c UnM
100 1 $a Leynes, Sharon V. $3 1918742
245 1 0 $a Resilience factors of advertising sales representatives.
300 $a 175 p.
500 $a Source: Dissertation Abstracts International, Volume: 66-11, Section: A, page: 3902.
500 $a Adviser: Pam Hanfelt.
502 $a Thesis (Ph.D.)--Capella University, 2006.
520 $a This quantitative study of archival data researched the value of the seven factors of resilience on the productivity of sales representatives in a traditional advertising company. Resilience as an overall concept has been attributed to life success; however a gap exists for its specific impact on advertising sales representatives. Consent from participants and the organization allowed archival data from participant's performance and from the Resilience Factor Inventory (RFI) to be utilized. The individual's current resilience level was measured on the RFI across seven factors: emotional regulation, impulse control, causal analysis, self-efficacy, realistic optimism, empathy and reaching out. Archival performance data and the RFI measures of 120 sales representatives were input into a multiple regression model to determine if the resilience factors identified and measured by the RFI were shown to be efficacious to the participant's success. Information from this research was used to determine the direction of training interventions and hiring practices targeted to specific populations of sales representatives.*
520 $a *This dissertation is a compound document (contains both a paper copy and a CD as part of the dissertation). The CD requires the following system requirements: Adobe Acrobat.
590 $a School code: 1351.
650 4 $a Education, Adult and Continuing. $3 626632
650 4 $a Education, Industrial. $3 1017516
650 4 $a Education, Business. $3 1017515
690 $a 0516
690 $a 0521
690 $a 0688
710 2 0 $a Capella University. $3 1017687
773 0 $t Dissertation Abstracts International $g 66-11A.
790 1 0 $a Hanfelt, Pam, $e advisor
790 $a 1351
791 $a Ph.D.
792 $a 2006
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3196718