東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Corporate public relations practitio...

Laborde, Everett Justin.

FindBook

Google Book

Amazon

博客來

Corporate public relations practitioners' perceptions of program evaluation and encroachment effect.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Corporate public relations practitioners' perceptions of program evaluation and encroachment effect./
作者:	Laborde, Everett Justin.
面頁冊數:	44 p.
附註:	Source: Masters Abstracts International, Volume: 44-01, page: 0020.
Contained By:	Masters Abstracts International44-01.
標題:	Mass Communications. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1428272
ISBN:	9780542242328

Corporate public relations practitioners' perceptions of program evaluation and encroachment effect.
Laborde, Everett Justin.

Corporate public relations practitioners' perceptions of program evaluation and encroachment effect. - 44 p.

Source: Masters Abstracts International, Volume: 44-01, page: 0020.

Thesis (M.S.)--The Florida State University, 2005.

Scholars have studied issues of public relations evaluation and encroachment separately, yet none have previously examined perceptions about evaluation and encroachment together in applied settings. This study features responses obtained during interviews with 21 public relations practitioners working in for-profit companies. These responses contribute to existing literature because they reflect current perceptions of both evaluation and encroachment in real world settings. This study seeks to expand systems theory by addressing systems that de-value communication. It also seeks to broaden excellence theory by explaining how to maintain public relations' independence. Responses revealed that while most practitioners attempt to evaluate their results using either qualitative or quantitative methods (or a combination of both), real obstacles to both approaches remain. Thus a combined approach seems most effective. Presently, most practitioners are not concerned about encroachment and feel that evaluation is only one part of a public relations department's defense against encroachment.

ISBN: 9780542242328Subjects--Topical Terms:

1017395
Mass Communications.

Corporate public relations practitioners' perceptions of program evaluation and encroachment effect.
LDR:01994nmm 2200277 4500 001 1823106
005 20061130093122.5
008 130610s2005 eng d
020 $a 9780542242328
035 $a (UnM)AAI1428272
035 $a AAI1428272
040 $a UnM $c UnM
100 1 $a Laborde, Everett Justin. $3 1017728
245 1 0 $a Corporate public relations practitioners' perceptions of program evaluation and encroachment effect.
300 $a 44 p.
500 $a Source: Masters Abstracts International, Volume: 44-01, page: 0020.
500 $a Adviser: Donnalyn Pompper.
502 $a Thesis (M.S.)--The Florida State University, 2005.
520 $a Scholars have studied issues of public relations evaluation and encroachment separately, yet none have previously examined perceptions about evaluation and encroachment together in applied settings. This study features responses obtained during interviews with 21 public relations practitioners working in for-profit companies. These responses contribute to existing literature because they reflect current perceptions of both evaluation and encroachment in real world settings. This study seeks to expand systems theory by addressing systems that de-value communication. It also seeks to broaden excellence theory by explaining how to maintain public relations' independence. Responses revealed that while most practitioners attempt to evaluate their results using either qualitative or quantitative methods (or a combination of both), real obstacles to both approaches remain. Thus a combined approach seems most effective. Presently, most practitioners are not concerned about encroachment and feel that evaluation is only one part of a public relations department's defense against encroachment.
590 $a School code: 0071.
650 4 $a Mass Communications. $3 1017395
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0708
690 $a 0338
710 2 0 $a The Florida State University. $3 1017727
773 0 $t Masters Abstracts International $g 44-01.
790 1 0 $a Pompper, Donnalyn, $e advisor
790 $a 0071
791 $a M.S.
792 $a 2005
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1428272