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Comprehensive fundraising campaigns ...

Farrell, Thomas J.

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Comprehensive fundraising campaigns in the 21st century: Non-financial elements and factors associated with major campaigns at Doctoral-Extensive universities.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Comprehensive fundraising campaigns in the 21st century: Non-financial elements and factors associated with major campaigns at Doctoral-Extensive universities./
Author:	Farrell, Thomas J.
Description:	122 p.
Notes:	Source: Dissertation Abstracts International, Volume: 66-03, Section: A, page: 0902.
Contained By:	Dissertation Abstracts International66-03A.
Subject:	Education, Finance. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3168022
ISBN:	0542038668

Comprehensive fundraising campaigns in the 21st century: Non-financial elements and factors associated with major campaigns at Doctoral-Extensive universities.
Farrell, Thomas J.

Comprehensive fundraising campaigns in the 21st century: Non-financial elements and factors associated with major campaigns at Doctoral-Extensive universities. - 122 p.

Source: Dissertation Abstracts International, Volume: 66-03, Section: A, page: 0902.

Thesis (Ed.D.)--University of Pennsylvania, 2005.

This study is designed to probe more deeply into the role of campaigns in modern higher education at highly selective, Doctoral-Extensive colleges and universities. Are campaigns at these institutions simply about money, and more of it? Or are campaigns focused on both financial and non-financial objectives and outcomes? What are the non-financial outcomes campaigns tend to produce? How intentional is institutional leadership in using campaign-related activity to achieve various non-financial goals and objectives? If "intentionality" is absent, are there ways that institutions could use campaigns more effectively to achieve their non-financial aspirations? Given the amount of time and resources institutional leaders invest in campaign-related activity; these questions should be more carefully researched. This study seeks to better identify and understand the important non-financial elements and factors associated with major campaigns. The research is built around a single case study at Harvard University, focusing on its recent

ISBN: 0542038668Subjects--Topical Terms:

1020300
Education, Finance.

Comprehensive fundraising campaigns in the 21st century: Non-financial elements and factors associated with major campaigns at Doctoral-Extensive universities.
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520 $a This study is designed to probe more deeply into the role of campaigns in modern higher education at highly selective, Doctoral-Extensive colleges and universities. Are campaigns at these institutions simply about money, and more of it? Or are campaigns focused on both financial and non-financial objectives and outcomes? What are the non-financial outcomes campaigns tend to produce? How intentional is institutional leadership in using campaign-related activity to achieve various non-financial goals and objectives? If "intentionality" is absent, are there ways that institutions could use campaigns more effectively to achieve their non-financial aspirations? Given the amount of time and resources institutional leaders invest in campaign-related activity; these questions should be more carefully researched. This study seeks to better identify and understand the important non-financial elements and factors associated with major campaigns. The research is built around a single case study at Harvard University, focusing on its recent $2 .6 billion University Campaign.
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