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Modeling and quantifying consumer pe...

Horn, Diana B.

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Modeling and quantifying consumer perception of product creativity.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Modeling and quantifying consumer perception of product creativity./
Author:	Horn, Diana B.
Description:	200 p.
Notes:	Source: Dissertation Abstracts International, Volume: 66-08, Section: B, page: 4470.
Contained By:	Dissertation Abstracts International66-08B.
Subject:	Psychology, Behavioral. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3185774
ISBN:	0542276550

Modeling and quantifying consumer perception of product creativity.
Horn, Diana B.

Modeling and quantifying consumer perception of product creativity. - 200 p.

Source: Dissertation Abstracts International, Volume: 66-08, Section: B, page: 4470.

Thesis (Ph.D.)--Purdue University, 2005.

In the current value-based economy, organizations compete to match customer needs and requirements by adding various types of value to products or services. One example of this added-value is product creativity. The purpose of this dissertation is to construct a conceptual model of product creativity assessment and to develop and validate an instrument that measures product creativity factors from the consumer's perspective.

ISBN: 0542276550Subjects--Topical Terms:

1017677
Psychology, Behavioral.

Modeling and quantifying consumer perception of product creativity.
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100 1 $a Horn, Diana B. $3 1905927
245 1 0 $a Modeling and quantifying consumer perception of product creativity.
300 $a 200 p.
500 $a Source: Dissertation Abstracts International, Volume: 66-08, Section: B, page: 4470.
500 $a Major Professor: Gavriel Salvendy.
502 $a Thesis (Ph.D.)--Purdue University, 2005.
520 $a In the current value-based economy, organizations compete to match customer needs and requirements by adding various types of value to products or services. One example of this added-value is product creativity. The purpose of this dissertation is to construct a conceptual model of product creativity assessment and to develop and validate an instrument that measures product creativity factors from the consumer's perspective.
520 $a Three studies were performed to refine and validate a literature-based derived product creativity measurement instrument, which originally consisted of seven factors and 41 semantic pair items. The first study (N = 207) tested the product creativity measurement instrument with paper-based evaluations of general product creativity. Results of exploratory and confirmatory factor analyses refined the product creativity measurement instrument into a six factor model with 19 items, which explained 65% of the common variance. In two subsequent studies, the reduced instrument was further validated with web-based evaluations (N = 208) of specific consumer products (chairs and lamps) and with paper-based evaluations (N = 105) of individually selected products. Results of exploratory and confirmatory factor analyses of these two studies indicated three main product creativity factors: Affect, Importance, and Novelty, which explained 72% of the common variance. Results of stepwise regressions consistently indicated that the Affect factor of product creativity significantly predicts willingness to purchase (65% of the explained purchasability variance) and customer satisfaction with (74% of the explained satisfaction variance) creative consumer products. Based on these findings, the three factor model of product creativity (Affect, Importance, and Novelty) with 14 measurement items proves to be a reliable and valid model for measuring consumer perception of product creativity. The main contribution of this research is the finding that affect is as equally (R2 = .28) important as novelty (R2 = .25) in consumer perception of product creativity, and that the affect factor of product creativity significantly influences consumer attitudes. Theoretical and practical implications are discussed for the Affect, Importance, and Novelty product creativity factors, and general creativity guidelines are provided for consumer product design.
590 $a School code: 0183.
650 4 $a Psychology, Behavioral. $3 1017677
650 4 $a Engineering, Industrial. $3 626639
650 4 $a Design and Decorative Arts. $3 1024640
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710 2 0 $a Purdue University. $3 1017663
773 0 $t Dissertation Abstracts International $g 66-08B.
790 1 0 $a Salvendy, Gavriel, $e advisor
790 $a 0183
791 $a Ph.D.
792 $a 2005
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3185774