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Essays in applied microeconomics.

Shapiro, Jesse Morgan.

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Essays in applied microeconomics.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Essays in applied microeconomics./
Author:	Shapiro, Jesse Morgan.
Description:	183 p.
Notes:	Source: Dissertation Abstracts International, Volume: 66-05, Section: A, page: 1877.
Contained By:	Dissertation Abstracts International66-05A.
Subject:	Economics, General. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3174029
ISBN:	0542118769

Essays in applied microeconomics.
Shapiro, Jesse Morgan.

Essays in applied microeconomics. - 183 p.

Source: Dissertation Abstracts International, Volume: 66-05, Section: A, page: 1877.

Thesis (Ph.D.)--Harvard University, 2005.

I present a series of essays on applied microeconomics. The first chapter is a study of advertising to consumers with limited memories and bounded recall. I provide a model and show that it can explain the persistent advertising of familiar brands as well as the tendency for advertising levels to "pulse" or oscillate at high frequencies. The second chapter, written jointly with Daniel J. Benjamin, is an empirical study of the impact of cognitive ability on economic decision-making. We show that individuals with higher cognitive ability behave in a manner more consistent with standard economic models of decision-making, but that even at the highest levels of measured ability significant biases persist. The third chapter, written jointly with Matthew Gentzkow, considers the theoretical question of how media firms choose the political slant of their news coverage. We show that the presence of reputational concerns is sufficient to generate bias in the direction of consumers' prior beliefs, and that competition and ex-post feedback tend to reduce bias.

ISBN: 0542118769Subjects--Topical Terms:

1017424
Economics, General.

Essays in applied microeconomics.
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100 1 $a Shapiro, Jesse Morgan. $3 1905600
245 1 0 $a Essays in applied microeconomics.
300 $a 183 p.
500 $a Source: Dissertation Abstracts International, Volume: 66-05, Section: A, page: 1877.
500 $a Advisers: Edward L. Glaeser; Lawrence Katz; Andrei Shleifer.
502 $a Thesis (Ph.D.)--Harvard University, 2005.
520 $a I present a series of essays on applied microeconomics. The first chapter is a study of advertising to consumers with limited memories and bounded recall. I provide a model and show that it can explain the persistent advertising of familiar brands as well as the tendency for advertising levels to "pulse" or oscillate at high frequencies. The second chapter, written jointly with Daniel J. Benjamin, is an empirical study of the impact of cognitive ability on economic decision-making. We show that individuals with higher cognitive ability behave in a manner more consistent with standard economic models of decision-making, but that even at the highest levels of measured ability significant biases persist. The third chapter, written jointly with Matthew Gentzkow, considers the theoretical question of how media firms choose the political slant of their news coverage. We show that the presence of reputational concerns is sufficient to generate bias in the direction of consumers' prior beliefs, and that competition and ex-post feedback tend to reduce bias.
590 $a School code: 0084.
650 4 $a Economics, General. $3 1017424
650 4 $a Economics, Labor. $3 1019135
650 4 $a Economics, Theory. $3 1017575
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690 $a 0511
710 2 0 $a Harvard University. $3 528741
773 0 $t Dissertation Abstracts International $g 66-05A.
790 1 0 $a Glaeser, Edward L., $e advisor
790 1 0 $a Katz, Lawrence, $e advisor
790 1 0 $a Shleifer, Andrei, $e advisor
790 $a 0084
791 $a Ph.D.
792 $a 2005
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3174029