東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Essays in applied microeconomics.

Shapiro, Jesse Morgan.

FindBook

Google Book

Amazon

博客來

Essays in applied microeconomics.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Essays in applied microeconomics./
作者:	Shapiro, Jesse Morgan.
面頁冊數:	183 p.
附註:	Source: Dissertation Abstracts International, Volume: 66-05, Section: A, page: 1877.
Contained By:	Dissertation Abstracts International66-05A.
標題:	Economics, General. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3174029
ISBN:	0542118769

Essays in applied microeconomics.
Shapiro, Jesse Morgan.

Essays in applied microeconomics. - 183 p.

Source: Dissertation Abstracts International, Volume: 66-05, Section: A, page: 1877.

Thesis (Ph.D.)--Harvard University, 2005.

I present a series of essays on applied microeconomics. The first chapter is a study of advertising to consumers with limited memories and bounded recall. I provide a model and show that it can explain the persistent advertising of familiar brands as well as the tendency for advertising levels to "pulse" or oscillate at high frequencies. The second chapter, written jointly with Daniel J. Benjamin, is an empirical study of the impact of cognitive ability on economic decision-making. We show that individuals with higher cognitive ability behave in a manner more consistent with standard economic models of decision-making, but that even at the highest levels of measured ability significant biases persist. The third chapter, written jointly with Matthew Gentzkow, considers the theoretical question of how media firms choose the political slant of their news coverage. We show that the presence of reputational concerns is sufficient to generate bias in the direction of consumers' prior beliefs, and that competition and ex-post feedback tend to reduce bias.

ISBN: 0542118769Subjects--Topical Terms:

1017424
Economics, General.

Essays in applied microeconomics.
LDR:02045nmm 2200313 4500 001 1816206
005 20060711082545.5
008 130610s2005 eng d
020 $a 0542118769
035 $a (UnM)AAI3174029
035 $a AAI3174029
040 $a UnM $c UnM
100 1 $a Shapiro, Jesse Morgan. $3 1905600
245 1 0 $a Essays in applied microeconomics.
300 $a 183 p.
500 $a Source: Dissertation Abstracts International, Volume: 66-05, Section: A, page: 1877.
500 $a Advisers: Edward L. Glaeser; Lawrence Katz; Andrei Shleifer.
502 $a Thesis (Ph.D.)--Harvard University, 2005.
520 $a I present a series of essays on applied microeconomics. The first chapter is a study of advertising to consumers with limited memories and bounded recall. I provide a model and show that it can explain the persistent advertising of familiar brands as well as the tendency for advertising levels to "pulse" or oscillate at high frequencies. The second chapter, written jointly with Daniel J. Benjamin, is an empirical study of the impact of cognitive ability on economic decision-making. We show that individuals with higher cognitive ability behave in a manner more consistent with standard economic models of decision-making, but that even at the highest levels of measured ability significant biases persist. The third chapter, written jointly with Matthew Gentzkow, considers the theoretical question of how media firms choose the political slant of their news coverage. We show that the presence of reputational concerns is sufficient to generate bias in the direction of consumers' prior beliefs, and that competition and ex-post feedback tend to reduce bias.
590 $a School code: 0084.
650 4 $a Economics, General. $3 1017424
650 4 $a Economics, Labor. $3 1019135
650 4 $a Economics, Theory. $3 1017575
690 $a 0501
690 $a 0510
690 $a 0511
710 2 0 $a Harvard University. $3 528741
773 0 $t Dissertation Abstracts International $g 66-05A.
790 1 0 $a Glaeser, Edward L., $e advisor
790 1 0 $a Katz, Lawrence, $e advisor
790 1 0 $a Shleifer, Andrei, $e advisor
790 $a 0084
791 $a Ph.D.
792 $a 2005
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3174029