東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Delighted customers buy again: An in...

Hicks, Jessica Marie.

Linked to FindBook

Google Book

Amazon

博客來

Delighted customers buy again: An investigation into the impact of consumer knowledge on consumer satisfaction and delight of flowering potted plants.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Delighted customers buy again: An investigation into the impact of consumer knowledge on consumer satisfaction and delight of flowering potted plants./
Author:	Hicks, Jessica Marie.
Description:	80 p.
Notes:	Source: Masters Abstracts International, Volume: 43-06, page: 2064.
Contained By:	Masters Abstracts International43-06.
Subject:	Agriculture, Plant Culture. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1426427
ISBN:	0542087863

Delighted customers buy again: An investigation into the impact of consumer knowledge on consumer satisfaction and delight of flowering potted plants.
Hicks, Jessica Marie.

Delighted customers buy again: An investigation into the impact of consumer knowledge on consumer satisfaction and delight of flowering potted plants. - 80 p.

Source: Masters Abstracts International, Volume: 43-06, page: 2064.

Thesis (M.S.)--Michigan State University, 2005.

This research examined the role of moderating variables in satisfaction research. It tested the role of prior plant knowledge on repurchase intention. Knowledge level was proposed to be a potential moderating variable of the relationship between satisfaction and repurchase intention as well as delight and repurchase intention. An Internet survey was conducted to examine an actual purchase experience, in this case the initial purchase and the actual performance of the plant following purchase. Structural equation modeling was used to test hypotheses. The results showed that knowledge level did not have a moderating effect on the delight to repurchase intention path, nor did it moderate the satisfaction to repurchase intention path. The delight to repurchase intention path, however, had a significant impact on repurchase intention. Results were consistent with existing literature, indicating that greater emphasis should be placed on delighting the consumer, rather than just satisfying them.

ISBN: 0542087863Subjects--Topical Terms:

1018669
Agriculture, Plant Culture.

Delighted customers buy again: An investigation into the impact of consumer knowledge on consumer satisfaction and delight of flowering potted plants.
LDR:01939nmm 2200277 4500 001 1816046
005 20060717150846.5
008 130610s2005 eng d
020 $a 0542087863
035 $a (UnM)AAI1426427
035 $a AAI1426427
040 $a UnM $c UnM
100 1 $a Hicks, Jessica Marie. $3 1905441
245 1 0 $a Delighted customers buy again: An investigation into the impact of consumer knowledge on consumer satisfaction and delight of flowering potted plants.
300 $a 80 p.
500 $a Source: Masters Abstracts International, Volume: 43-06, page: 2064.
500 $a Adviser: Bridget K. Behe.
502 $a Thesis (M.S.)--Michigan State University, 2005.
520 $a This research examined the role of moderating variables in satisfaction research. It tested the role of prior plant knowledge on repurchase intention. Knowledge level was proposed to be a potential moderating variable of the relationship between satisfaction and repurchase intention as well as delight and repurchase intention. An Internet survey was conducted to examine an actual purchase experience, in this case the initial purchase and the actual performance of the plant following purchase. Structural equation modeling was used to test hypotheses. The results showed that knowledge level did not have a moderating effect on the delight to repurchase intention path, nor did it moderate the satisfaction to repurchase intention path. The delight to repurchase intention path, however, had a significant impact on repurchase intention. Results were consistent with existing literature, indicating that greater emphasis should be placed on delighting the consumer, rather than just satisfying them.
590 $a School code: 0128.
650 4 $a Agriculture, Plant Culture. $3 1018669
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0479
690 $a 0338
710 2 0 $a Michigan State University. $3 676168
773 0 $t Masters Abstracts International $g 43-06.
790 1 0 $a Behe, Bridget K., $e advisor
790 $a 0128
791 $a M.S.
792 $a 2005
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1426427