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How should you play in the Chinese m...

Liu, Ling.

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How should you play in the Chinese market? Identifying key factors for successful joint ventures in China.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	How should you play in the Chinese market? Identifying key factors for successful joint ventures in China./
作者:	Liu, Ling.
面頁冊數:	87 p.
附註:	Source: Masters Abstracts International, Volume: 43-05, page: 1618.
Contained By:	Masters Abstracts International43-05.
標題:	Political Science, General. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1430912
ISBN:	0542025612

How should you play in the Chinese market? Identifying key factors for successful joint ventures in China.
Liu, Ling.

How should you play in the Chinese market? Identifying key factors for successful joint ventures in China. - 87 p.

Source: Masters Abstracts International, Volume: 43-05, page: 1618.

Thesis (M.A.)--Morgan State University, 2005.

China has become one of the top nations for attracting foreign investment in the international market since 1990. Hundreds of international corporations are currently competing for business opportunities in China in the form of joint venture or direct investment. Both successful joint ventures and failed investments have been reported. Research, addressing issues of the conflicts between different cultures, traditions, as well as value systems, has appeared recently, but few focuses on identifying the key factors and their managerial implications for foreign investors to successfully enter China's market. This thesis presents an application of analytic hierarchy process (AHP) in such an effort, through a case study of China Motorola. This study shows that for foreign investors, by identifying key success factors and then incorporating those factors into firm's long-term business strategies and policies can enhance their business opportunities in China for a long time to come, even under China's current complex economic and marketing conditions. (Abstract shortened by UMI.)

ISBN: 0542025612Subjects--Topical Terms:

1017391
Political Science, General.

How should you play in the Chinese market? Identifying key factors for successful joint ventures in China.
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