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Factors influencing students' choice...

Liu, Jianguo.

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Factors influencing students' choice of selected private universities in China.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Factors influencing students' choice of selected private universities in China./
作者:	Liu, Jianguo.
面頁冊數:	202 p.
附註:	Source: Dissertation Abstracts International, Volume: 66-09, Section: A, page: 3173.
Contained By:	Dissertation Abstracts International66-09A.
標題:	Education, Administration. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3189180
ISBN:	0542342707

Factors influencing students' choice of selected private universities in China.
Liu, Jianguo.

Factors influencing students' choice of selected private universities in China. - 202 p.

Source: Dissertation Abstracts International, Volume: 66-09, Section: A, page: 3173.

Thesis (Ph.D.)--Brigham Young University, 2005.

Private universities in China are emerging as a result of the economic reform and positive government policies. As a supplement to higher education, these institutions are now confronted with such a challenge as how to enroll sufficient number of students. Using college choice theory, this study explores the key factors that influence students' decision to attend a top private university in China, and focuses on the extent to which these factors affect their decision to enroll. Furthermore, the study also investigates whether there are any demographic differences between the major categories of college choice factors when students make their college choice. As a result of this study, private universities may develop a better understanding of what is important to students when they choose a particular private university to attend, and then make any changes and adjustment so that they can enhance student enrollment and improve their academic quality. Survey and focus group studies were utilized in this study as the main research method. Data collected were analyzed by means of descriptive statistics, independent sample t-test, ANOVA and content analysis.

ISBN: 0542342707Subjects--Topical Terms:

626645
Education, Administration.

Factors influencing students' choice of selected private universities in China.
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500 $a Source: Dissertation Abstracts International, Volume: 66-09, Section: A, page: 3173.
500 $a Adviser: E. Vance Randall.
502 $a Thesis (Ph.D.)--Brigham Young University, 2005.
520 $a Private universities in China are emerging as a result of the economic reform and positive government policies. As a supplement to higher education, these institutions are now confronted with such a challenge as how to enroll sufficient number of students. Using college choice theory, this study explores the key factors that influence students' decision to attend a top private university in China, and focuses on the extent to which these factors affect their decision to enroll. Furthermore, the study also investigates whether there are any demographic differences between the major categories of college choice factors when students make their college choice. As a result of this study, private universities may develop a better understanding of what is important to students when they choose a particular private university to attend, and then make any changes and adjustment so that they can enhance student enrollment and improve their academic quality. Survey and focus group studies were utilized in this study as the main research method. Data collected were analyzed by means of descriptive statistics, independent sample t-test, ANOVA and content analysis.
520 $a The findings of this research study generate 23 major factors that influence students' choice of selected private universities in China, and indicate that employment prospect, academic quality and cost are the top three most important categories of college choice factors that students consider when they choose a private university to attend. The study also reveals that gender, hometown location, high school GPA, family income, and parental education level have differential influence in certain categories of college choice factors. Other findings show that the top three college marketing strategies that students consider most important are (1) campus visit, (2) advertisement on newspapers, TV, radio, or other media, and (3) media coverage about the university.
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