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Managing Services.

Nankervis, Alan.

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Managing Services.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing Services./
作者:	Nankervis, Alan.
其他作者:	Milton-Smith, John.
出版者:	Cambridge :Cambridge University Press, : 2005.,
面頁冊數:	378 p.
內容註:	Cover; Half-title; Title; Copyright; Contents; Figures and tables; Contributors; Preface; Acknowledgements; 1 Services and their management; 2 The services environment; 3 Influence of stakeholders on services; 4 Managing strategy; 5 Marketing management in services; 6 Strategic operations management; 7 Financial management in services; 8 Human resource management in services; 9 From managing service to integrated services management; Index
標題:	Service industries. -
電子資源:	http://dx.doi.org/10.1017/CBO9780511481260Click here to view book
ISBN:	9780511481260 (electronic bk.)

Managing Services.
Nankervis, Alan.

Managing Services.[electronic resource]. - Cambridge :Cambridge University Press,2005. - 378 p.

Cover; Half-title; Title; Copyright; Contents; Figures and tables; Contributors; Preface; Acknowledgements; 1 Services and their management; 2 The services environment; 3 Influence of stakeholders on services; 4 Managing strategy; 5 Marketing management in services; 6 Strategic operations management; 7 Financial management in services; 8 Human resource management in services; 9 From managing service to integrated services management; Index

This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.

Electronic reproduction.

Available via World Wide Web.

Mode of access: World Wide Web.

ISBN: 9780511481260 (electronic bk.)Subjects--Topical Terms:

665720
Service industries.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD9980.5.M344 2005eb

Dewey Class. No.: 347.41075

Managing Services.
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520 $a This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
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