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Consumer ethnocentrism: The effects ...

Rhiney, Eric.

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Consumer ethnocentrism: The effects of threat, foreignness and heritage brands.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer ethnocentrism: The effects of threat, foreignness and heritage brands./
作者:	Rhiney, Eric.
面頁冊數:	167 p.
附註:	Source: Dissertation Abstracts International, Volume: 72-10, Section: A, page: .
Contained By:	Dissertation Abstracts International72-10A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3465504
ISBN:	9781124774602

Consumer ethnocentrism: The effects of threat, foreignness and heritage brands.
Rhiney, Eric.

Consumer ethnocentrism: The effects of threat, foreignness and heritage brands. - 167 p.

Source: Dissertation Abstracts International, Volume: 72-10, Section: A, page: .

Thesis (Ph.D.)--Saint Louis University, 2011.

Consumer ethnocentrism (CE) is the belief that buying foreign-made products is inappropriate, perhaps even immoral, due to the harm on the domestic economy. The core motivation behind CE is the perception of economic threat. Yet, other than a simple correlation study, research has not investigated the impact of economic threat on ethnocentric consumption behavior.

ISBN: 9781124774602Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Consumer ethnocentrism: The effects of threat, foreignness and heritage brands.
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245 1 0 $a Consumer ethnocentrism: The effects of threat, foreignness and heritage brands.
300 $a 167 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-10, Section: A, page: .
500 $a Adviser: Mark Arnold.
502 $a Thesis (Ph.D.)--Saint Louis University, 2011.
520 $a Consumer ethnocentrism (CE) is the belief that buying foreign-made products is inappropriate, perhaps even immoral, due to the harm on the domestic economy. The core motivation behind CE is the perception of economic threat. Yet, other than a simple correlation study, research has not investigated the impact of economic threat on ethnocentric consumption behavior.
520 $a Economic threat consists of two components, personal and domestic threat. While the former deals with a perception of threat for one's personal welfare (i.e. job loss, loss of income), the latter concentrates on the wellbeing of the domestic economy aggregately, even at the expense of personal welfare. These two perceptions of threat are related, yet distinct in that they each are different perception of threat toward and individual and thus can lead to divergent concepts of foreignness. The previous economic threat CE study, motivated to determine the existence of a relationship, combined the two components and made no attempts to understand the discrete nature ingrained in each component. The primary focus of this research is to distinguish ethnocentric behavior by investigating the discriminate influences of economic threat.
520 $a A second focus of this research is to provide a more relevant perspective of CE thought. This study contends that previous CE research fails to consider the accurate thought process of ethnocentric consumers. Over the past twenty years, CE research has investigated the interactive effect of product-level and country-level influences.
520 $a On a country-level, country-of-origin (COO) research find that COO perceptions in certain circumstances can influence the effect of CE. COO, the summary or "halo"effect transferred from familiar products to unfamiliar products from the same country, looks at the influence specifically identified countries have on consumption behavior. Yet, ethnocentric consumers are more concerned with the foreignness of products in general and are less concerned with the specific countries in which products originate.
520 $a A better approach to understanding the impact of CE would be to consider the general perception of product foreignness (PF) instead of the product's specific country of origin. Previous CE research indicates that ethnocentric consumers perceive any outgroup members (foreign products) as a threat to the economy. However, because of internationalization, the line between in-group and out-group membership is not as clearly defined. Many "domestic" (in-group) products are actually produced in foreign locations. Conversely, many foreign (out-group) products are produced domestically. The categorization of the product as in-group/out-group would influence the perceived threat associated with the product or vice-versa, perhaps the perceived threat would influence the group association. Thus through a classification system to determine the level of product foreignness, this research will provide a precise understanding of the CE thought process.
520 $a In another area of CE research, studies have determined that brand familiarity and brand globalness can have a mitigating effect on ethnocentric consumption behavior. For these individuals, the "foreignness" of a product and the implications on the domestic economy is more salient than the globalness, or familiarity, of brands. Brands that market themselves as "Made in America" products, whether global or not, are more attractive to ethnocentric consumers. Similarly, these consumers will be more influenced by brands which successfully align themselves with the heritage of the domestic country. Such is the case with heritage brands. Yet, no research has been conducted to determine the relationship between CE and heritage brands.
520 $a Utilizing multi-attribute theory as the framework, the primary focus of this research is to distinguish ethnocentric behavior by investigating the discriminate influences of both economic threat both directly on CE. Second is to integrate and investigate the interactive effect of ET-CE-PF relationship.
590 $a School code: 0193.
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0338
710 2 $a Saint Louis University. $b International Business and Marketing. $3 1684765
773 0 $t Dissertation Abstracts International $g 72-10A.
790 1 0 $a Arnold, Mark, $e advisor
790 1 0 $a Alhorr, Hadi $e committee member
790 1 0 $a Boyle, Brett $e committee member
790 $a 0193
791 $a Ph.D.
792 $a 2011
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3465504