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The influence of food related advert...

Wonderlich-Tierney, Anna.

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The influence of food related advertisements on food intake among adult men and women.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The influence of food related advertisements on food intake among adult men and women./
Author:	Wonderlich-Tierney, Anna.
Description:	55 p.
Notes:	Source: Dissertation Abstracts International, Volume: 72-02, Section: B, page: 1179.
Contained By:	Dissertation Abstracts International72-02B.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3437870
ISBN:	9781124388144

The influence of food related advertisements on food intake among adult men and women.
Wonderlich-Tierney, Anna.

The influence of food related advertisements on food intake among adult men and women. - 55 p.

Source: Dissertation Abstracts International, Volume: 72-02, Section: B, page: 1179.

Thesis (Ph.D.)--Saint Louis University, 2010.

Obesity, a health problem of epidemic proportions, is associated with significant health and psychosocial consequences. Although television viewing itself may lead to decreased energy expenditure via engagement in sedentary behavior, exposure to food- related advertisements may be associated with increased caloric intake. Therefore, the purpose of the present study was to examine the impact of television commercials on food intake according to gender and transportability, or the tendency to become engrossed in what one is viewing. Eighty-three undergraduate men and women at a private Midwestern university were randomly assigned to one of three conditions (food- related advertisements, neutral advertisements, and no advertisements). Participants completed measures of disordered eating attitudes and behavior, transportability, and physical health measurements. Contrary to expectations, no significant main effects or interactions involving advertisement condition, gender, or levels of transportability were found. However a statistical trend was present for a main effect of transportability with participants who scored high on transportability eating more cookies than participants who scored low on transportability. These results suggest that food intake was not affected by the advertisement condition or the participant's gender; however, their food intake may be influenced by their level of transportability. Future research within laboratory and naturalistic settings is needed to examine the impact of individual difference variables on the relationship between food-related advertising and food intake.

ISBN: 9781124388144Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The influence of food related advertisements on food intake among adult men and women.
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245 1 4 $a The influence of food related advertisements on food intake among adult men and women.
300 $a 55 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-02, Section: B, page: 1179.
500 $a Adviser: Jillon VanderWal.
502 $a Thesis (Ph.D.)--Saint Louis University, 2010.
520 $a Obesity, a health problem of epidemic proportions, is associated with significant health and psychosocial consequences. Although television viewing itself may lead to decreased energy expenditure via engagement in sedentary behavior, exposure to food- related advertisements may be associated with increased caloric intake. Therefore, the purpose of the present study was to examine the impact of television commercials on food intake according to gender and transportability, or the tendency to become engrossed in what one is viewing. Eighty-three undergraduate men and women at a private Midwestern university were randomly assigned to one of three conditions (food- related advertisements, neutral advertisements, and no advertisements). Participants completed measures of disordered eating attitudes and behavior, transportability, and physical health measurements. Contrary to expectations, no significant main effects or interactions involving advertisement condition, gender, or levels of transportability were found. However a statistical trend was present for a main effect of transportability with participants who scored high on transportability eating more cookies than participants who scored low on transportability. These results suggest that food intake was not affected by the advertisement condition or the participant's gender; however, their food intake may be influenced by their level of transportability. Future research within laboratory and naturalistic settings is needed to examine the impact of individual difference variables on the relationship between food-related advertising and food intake.
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