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A Research Based Model for the Desig...

Cash, Melody M.

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A Research Based Model for the Design and Delivery of Consumer Health Messages for Persons Aged 65 and Older.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A Research Based Model for the Design and Delivery of Consumer Health Messages for Persons Aged 65 and Older./
Author:	Cash, Melody M.
Description:	166 p.
Notes:	Source: Dissertation Abstracts International, Volume: 72-01, Section: A, page: 0090.
Contained By:	Dissertation Abstracts International72-01A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3435887
ISBN:	9781124345192

A Research Based Model for the Design and Delivery of Consumer Health Messages for Persons Aged 65 and Older.
Cash, Melody M.

A Research Based Model for the Design and Delivery of Consumer Health Messages for Persons Aged 65 and Older. - 166 p.

Source: Dissertation Abstracts International, Volume: 72-01, Section: A, page: 0090.

Thesis (Ph.D.)--University of Virginia, 2010.

The design and delivery of high quality, effective health communication is a vital function of the health care system. Consequently, it is important to understand and develop methods of communicating that elicit health behavior change, promote wellness and reduce health risk (Campbell & Qunitiliani, 2006).

ISBN: 9781124345192Subjects--Topical Terms:

1017573
Business Administration, Marketing.

A Research Based Model for the Design and Delivery of Consumer Health Messages for Persons Aged 65 and Older.
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035 $a AAI3435887
040 $a UMI $c UMI
100 1 $a Cash, Melody M. $3 1684699
245 1 2 $a A Research Based Model for the Design and Delivery of Consumer Health Messages for Persons Aged 65 and Older.
300 $a 166 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-01, Section: A, page: 0090.
500 $a Adviser: Mable Kinzie.
502 $a Thesis (Ph.D.)--University of Virginia, 2010.
520 $a The design and delivery of high quality, effective health communication is a vital function of the health care system. Consequently, it is important to understand and develop methods of communicating that elicit health behavior change, promote wellness and reduce health risk (Campbell & Qunitiliani, 2006).
520 $a This non-experimental study employed secondary analysis for the purpose of developing a model for the design and delivery of consumer health messages to persons 65 years of age and older. Cluster analysis technique was utilized to segment survey data into three, four, and five segment cluster solutions. A theoretical framework was developed and used to analyze the segments in relation to theoretically defensible and actionable factors with the final determination of a four segment solution. Among the defensible and actionable factors were: health status, information preferences, trust information sources, and literacy. These factors were then used to develop tailored recommendations for the design and delivery of health messages.
590 $a School code: 0246.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Gerontology. $3 533633
650 4 $a Health Sciences, Aging. $3 1669845
650 4 $a Education, Health. $3 1017668
690 $a 0338
690 $a 0351
690 $a 0493
690 $a 0680
710 2 $a University of Virginia. $3 645578
773 0 $t Dissertation Abstracts International $g 72-01A.
790 1 0 $a Kinzie, Mable, $e advisor
790 $a 0246
791 $a Ph.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3435887