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Developing the nomological network o...

Fleming, David Earl.

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Developing the nomological network of perceived corporate affinity for technology: A three essay dissertation.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Developing the nomological network of perceived corporate affinity for technology: A three essay dissertation./
Author:	Fleming, David Earl.
Description:	160 p.
Notes:	Source: Dissertation Abstracts International, Volume: 71-10, Section: A, page: 3718.
Contained By:	Dissertation Abstracts International71-10A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3424395
ISBN:	9781124238166

Developing the nomological network of perceived corporate affinity for technology: A three essay dissertation.
Fleming, David Earl.

Developing the nomological network of perceived corporate affinity for technology: A three essay dissertation. - 160 p.

Source: Dissertation Abstracts International, Volume: 71-10, Section: A, page: 3718.

Thesis (Ph.D.)--University of South Florida, 2010.

Technology is changing the face of both the sales and service domains. Honebein and Cammarano (2006) note that properly implemented self-service technologies serve dual purposes of decreasing firm overhead costs, while simultaneously engaging the customer in a way encourages the co-create of value for both parties. To get these benefits stakeholders must be willing to adopt and use the technologies that are available.

ISBN: 9781124238166Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Developing the nomological network of perceived corporate affinity for technology: A three essay dissertation.
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100 1 $a Fleming, David Earl. $3 1684683
245 1 0 $a Developing the nomological network of perceived corporate affinity for technology: A three essay dissertation.
300 $a 160 p.
500 $a Source: Dissertation Abstracts International, Volume: 71-10, Section: A, page: 3718.
500 $a Adviser: Paul Solomon.
502 $a Thesis (Ph.D.)--University of South Florida, 2010.
520 $a Technology is changing the face of both the sales and service domains. Honebein and Cammarano (2006) note that properly implemented self-service technologies serve dual purposes of decreasing firm overhead costs, while simultaneously engaging the customer in a way encourages the co-create of value for both parties. To get these benefits stakeholders must be willing to adopt and use the technologies that are available.
520 $a Traditionally, this has led to the research question "How do firms do this?" However, according to a recent article by Woodall, Colby and Parasuraman (2007), consumers are now demanding more technology-based options and becoming more technologically savvy. This changes the research focus to answering the question "How can firms be seen as able to deliver technology-based options effectively, efficiently and securely to meet the demands of this new "e-service" model?" The purpose of this dissertation is to examine the role of stakeholder perceptions of firm attitudes toward technology in answering this question. Perceived corporate affinity for technology (Fleming and Artis forthcoming) is a measure stakeholder perception of a firm's general positive affect toward technology, and was developed and validated in sales and services contexts using samples of both employees and customers.
520 $a The studies of this dissertation test potential antecedents, consequence and boundary conditions of stakeholder perceptions of corporate affinity for technology in three key groups, namely managers, employees and customers. To accomplish this purpose, the following research questions, one for each key group of stakeholders, were proposed for this study: (1) Do manager perceptions of corporate affinity for technology influence employee perceptions of corporate affinity for technology? (2) Do employee perceptions of corporate affinity for technology influence employee learning behavior? (3) Do customer perceptions of corporate affinity for technology influence how they perceive the quality of the service delivery and their rating of other key customer service outcomes?
520 $a Separate conceptual models were developed and tested to answer these questions.
590 $a School code: 0206.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Business Administration, Management. $3 626628
650 4 $a Information Technology. $3 1030799
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710 2 $a University of South Florida. $3 1020446
773 0 $t Dissertation Abstracts International $g 71-10A.
790 1 0 $a Solomon, Paul, $e advisor
790 $a 0206
791 $a Ph.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3424395