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Understanding intense consumer-objec...

Thomson, Matthew.

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Understanding intense consumer-object attachments.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Understanding intense consumer-object attachments./
Author:	Thomson, Matthew.
Description:	180 p.
Notes:	Source: Dissertation Abstracts International, Volume: 65-09, Section: A, page: 3476.
Contained By:	Dissertation Abstracts International65-09A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3145301
ISBN:	9780496049066

Understanding intense consumer-object attachments.
Thomson, Matthew.

Understanding intense consumer-object attachments. - 180 p.

Source: Dissertation Abstracts International, Volume: 65-09, Section: A, page: 3476.

Thesis (Ph.D.)--University of Southern California, 2004.

In this paper, I use Attachment Theory to study marketing relationships, focusing on the concept of attachment intensity that reflects the strength of a person's emotional bond with a specific consumption object. Relying on prior work in marketing, psychology and related disciplines, I develop a theoretical framework that addresses several key questions: Why is the study of intense attachments important? Why do attachments become intense? What are some specific ways that intense attachments might be created?

ISBN: 9780496049066Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Understanding intense consumer-object attachments.
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020 $a 9780496049066
035 $a (UMI)AAI3145301
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040 $a UMI $c UMI
100 1 $a Thomson, Matthew. $3 1684651
245 1 0 $a Understanding intense consumer-object attachments.
300 $a 180 p.
500 $a Source: Dissertation Abstracts International, Volume: 65-09, Section: A, page: 3476.
500 $a Advisers: Deborah J. MacInnis; C. Whan Park.
502 $a Thesis (Ph.D.)--University of Southern California, 2004.
520 $a In this paper, I use Attachment Theory to study marketing relationships, focusing on the concept of attachment intensity that reflects the strength of a person's emotional bond with a specific consumption object. Relying on prior work in marketing, psychology and related disciplines, I develop a theoretical framework that addresses several key questions: Why is the study of intense attachments important? Why do attachments become intense? What are some specific ways that intense attachments might be created?
520 $a To answer these questions, this paper is structured as follows. First, I outline the chief variable of interest, namely "attachment intensity" in a literature review that also critiques previous marketing conceptualizations of attachment and explains why studying intense attachments may be managerially and theoretically important. Next, I review literature that (a) addresses theoretical factors that cause attachments to become intense and (b) suggests how specifically these theoretical factors may be cued or invoked. In both (a) and (b), I develop hypotheses that are tested in five studies using a combination of qualitative, survey and experimental methodologies. Finally, I conclude with a discussion and future research section.
520 $a Results suggest that a person is likely to become intensely attached to a consumption object when that object is responsive to her needs for autonomy and relatedness. Furthermore, the paper discusses several discrete ways that responsiveness may be invoked or created, including appeals that make use of nostalgia, references to family, sexuality and role models.
590 $a School code: 0208.
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0338
710 2 $a University of Southern California. $3 700129
773 0 $t Dissertation Abstracts International $g 65-09A.
790 1 0 $a MacInnis, Deborah J., $e advisor
790 1 0 $a Park, C. Whan, $e advisor
790 $a 0208
791 $a Ph.D.
792 $a 2004
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3145301