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Unfiltered? A content analysis of pr...

Shockley, Justin.

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Unfiltered? A content analysis of pro athletes' "Twitter" use.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Unfiltered? A content analysis of pro athletes' "Twitter" use./
作者:	Shockley, Justin.
面頁冊數:	63 p.
附註:	Source: Masters Abstracts International, Volume: 49-01, page: 0042.
Contained By:	Masters Abstracts International49-01.
標題:	Speech Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1486226
ISBN:	9781124236063

Unfiltered? A content analysis of pro athletes' "Twitter" use.
Shockley, Justin.

Unfiltered? A content analysis of pro athletes' "Twitter" use. - 63 p.

Source: Masters Abstracts International, Volume: 49-01, page: 0042.

Thesis (M.A.)--East Tennessee State University, 2010.

As new media grow, so do the users who navigate the virtual world. People and organizations are forced to adapt in order to stay relevant in a technologically driven marketplace. The sports world has been changed drastically because of new media. Athletes no longer communicate with the general public solely through traditional media outlets such as newspapers. Social networking sites such as "Twitter" allow athletes to directly communicate with mass audiences. This direct communication raises several questions with regard to dynamics of communication and uses of Internet portals. A content analysis examined professional athletes' "Twitter " posts to help answer these questions. While some of the hypotheses were not supported, results were telling. Topics among the sample of posts included direct communication with "Twitter" members or links to videos and pictures, as well as "tweets" about each player's job. Findings suggested that professional athletes are mainly neutral overall when posting messages regarding their sport, team, peers, or fans. Limitations of the study and implications for future research are addressed.

ISBN: 9781124236063Subjects--Topical Terms:

1017408
Speech Communication.

Unfiltered? A content analysis of pro athletes' "Twitter" use.
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