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"Of logos and owners" The re-brandin...

Ali, Christopher.

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"Of logos and owners" The re-branding of Canada's private television networks.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	"Of logos and owners" The re-branding of Canada's private television networks./
作者:	Ali, Christopher.
面頁冊數:	136 p.
附註:	Source: Masters Abstracts International, Volume: 48-06, page: 3247.
Contained By:	Masters Abstracts International48-06.
標題:	Canadian Studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR63141
ISBN:	9780494631416

"Of logos and owners" The re-branding of Canada's private television networks.
Ali, Christopher.

"Of logos and owners" The re-branding of Canada's private television networks. - 136 p.

Source: Masters Abstracts International, Volume: 48-06, page: 3247.

Thesis (M.A.)--Concordia University (Canada), 2009.

Through a case study of the three, privately owned television stations in Winnipeg, Manitoba -- CTV Winnipeg, Global Winnipeg and Citytv Winnipeg -- my thesis investigates the factors that that facilitated the re-branding of Canada's private television networks that took place between 1997 and 2007. This period saw each of the national networks (CTV, Global and A-Channel/Citytv) unite all their respective affiliate stations under a single logo and brand. Key questions in this regard are: What was the rationale behind this re-branding? How was it implemented? What are the opinions and experiences of the various stakeholders and decision makers regarding this change? What is the relationship between branding, local stations, national networks, viewers and audiences; and the ongoing relevance of local television stations in Canada? And, what is the role of branding and re-branding in corporate culture? Influenced by political economy, cultural economy and Bourdieu's "cultural intermediaries" I examine how branding is able to navigate, moderate and at some points negotiate the relationships between stations and networks, stations and viewers and perhaps most interestingly, the executives, managers and employees within Winnipeg's television stations and Canada's television networks.

ISBN: 9780494631416Subjects--Topical Terms:

1020605
Canadian Studies.

"Of logos and owners" The re-branding of Canada's private television networks.
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