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Send for success: A descriptive look...

Norman, Jean Reid.

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Send for success: A descriptive look at prescriptive manuals for email.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Send for success: A descriptive look at prescriptive manuals for email./
Author:	Norman, Jean Reid.
Description:	97 p.
Notes:	Source: Masters Abstracts International, Volume: 48-04, page: 1940.
Contained By:	Masters Abstracts International48-04.
Subject:	Language, Linguistics. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1474403
ISBN:	9781109638332

Send for success: A descriptive look at prescriptive manuals for email.
Norman, Jean Reid.

Send for success: A descriptive look at prescriptive manuals for email. - 97 p.

Source: Masters Abstracts International, Volume: 48-04, page: 1940.

Thesis (M.A.)--University of Nevada, Las Vegas, 2009.

Email has existed for almost forty years, but in the past ten, it has become a dominant form of communication in the business world. A sign of the maturation of email and its dominance in commerce is the rise of how-to books on writing effective emails. This paper analyzes six of those recent texts to develop a taxonomy of current prescriptive advice for email. It examines contextual issues as well as issues of content, such as structure and tone; format, such as length of paragraphs, forms of salutation and farewell, and use of emoticons and abbreviations; and grammar and correctness. It finds in the taxonomy evidence that implies some unique attributes in electronic language and areas where email may be creating pressure for change in the English language.

ISBN: 9781109638332Subjects--Topical Terms:

1018079
Language, Linguistics.

Send for success: A descriptive look at prescriptive manuals for email.
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020 $a 9781109638332
035 $a (UMI)AAI1474403
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040 $a UMI $c UMI
100 1 $a Norman, Jean Reid. $3 1684546
245 1 0 $a Send for success: A descriptive look at prescriptive manuals for email.
300 $a 97 p.
500 $a Source: Masters Abstracts International, Volume: 48-04, page: 1940.
500 $a Adviser: Ed R. Nagelhout.
502 $a Thesis (M.A.)--University of Nevada, Las Vegas, 2009.
520 $a Email has existed for almost forty years, but in the past ten, it has become a dominant form of communication in the business world. A sign of the maturation of email and its dominance in commerce is the rise of how-to books on writing effective emails. This paper analyzes six of those recent texts to develop a taxonomy of current prescriptive advice for email. It examines contextual issues as well as issues of content, such as structure and tone; format, such as length of paragraphs, forms of salutation and farewell, and use of emoticons and abbreviations; and grammar and correctness. It finds in the taxonomy evidence that implies some unique attributes in electronic language and areas where email may be creating pressure for change in the English language.
590 $a School code: 0506.
650 4 $a Language, Linguistics. $3 1018079
650 4 $a Language, Modern. $3 1018098
650 4 $a Mass Communications. $3 1017395
690 $a 0290
690 $a 0291
690 $a 0708
710 2 $a University of Nevada, Las Vegas. $b English. $3 1684547
773 0 $t Masters Abstracts International $g 48-04.
790 1 0 $a Nagelhout, Ed R., $e advisor
790 1 0 $a Hickey, Dave $e committee member
790 1 0 $a Tillery, Denise $e committee member
790 1 0 $a Larson, Gary $e committee member
790 $a 0506
791 $a M.A.
792 $a 2009
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1474403