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Effectively Targeting Older Consumers.

Nichols, Jenna Lyn.

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Effectively Targeting Older Consumers.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Effectively Targeting Older Consumers./
Author:	Nichols, Jenna Lyn.
Description:	166 p.
Notes:	Source: Masters Abstracts International, Volume: 49-06, page: .
Contained By:	Masters Abstracts International49-06.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1493601
ISBN:	9781124663791

Effectively Targeting Older Consumers.
Nichols, Jenna Lyn.

Effectively Targeting Older Consumers. - 166 p.

Source: Masters Abstracts International, Volume: 49-06, page: .

Thesis (M.F.A.)--Rochester Institute of Technology, 2011.

Marketing strategies are used to convey product or service information and value offerings to a defined and specific audience. The ways in which these strategies are realized through graphic design may greatly impact the meaning and success of a marketing message on the intended audience. Some forms of messaging may unintentionally have a negative or positive effect on their viewer.

ISBN: 9781124663791Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Effectively Targeting Older Consumers.
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020 $a 9781124663791
035 $a (UMI)AAI1493601
035 $a AAI1493601
040 $a UMI $c UMI
100 1 $a Nichols, Jenna Lyn. $3 1682364
245 1 0 $a Effectively Targeting Older Consumers.
300 $a 166 p.
500 $a Source: Masters Abstracts International, Volume: 49-06, page: .
500 $a Adviser: Nancy A. Ciolek.
502 $a Thesis (M.F.A.)--Rochester Institute of Technology, 2011.
520 $a Marketing strategies are used to convey product or service information and value offerings to a defined and specific audience. The ways in which these strategies are realized through graphic design may greatly impact the meaning and success of a marketing message on the intended audience. Some forms of messaging may unintentionally have a negative or positive effect on their viewer.
520 $a It is important to analyze the types of designed messages being communicated to different age groups. This thesis study focuses on single-page, printed promotional advertisements specifically created to market a product or a service to a Senior demographic, people aged 65 and over.
520 $a This thesis defines responsibilities for marketers and designers when creating promotional messages for an older market audience. These responsibilities are articulated as a result of careful analysis of research in graphic design, marketing and Senior demographics. The analysis prompts re-design of existing promotional strategies and led to a design application of an original advertising strategy to promote the value of a beneficial product. The strategies used in this application focus on specific language and design decisions that can be most effective to the diverse market of senior individuals.
590 $a School code: 0465.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Speech Communication. $3 1017408
690 $a 0338
690 $a 0389
690 $a 0459
710 2 $a Rochester Institute of Technology. $b Graphic Design. $3 1024768
773 0 $t Masters Abstracts International $g 49-06.
790 1 0 $a Ciolek, Nancy A., $e advisor
790 1 0 $a Austin, Bruce $e committee member
790 1 0 $a Scherer, Stephen $e committee member
790 $a 0465
791 $a M.F.A.
792 $a 2011
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1493601