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A study on eco-friendly merchandise ...

Patrick, Lindsey Clarissa.

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A study on eco-friendly merchandise in a resort retail environment.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	A study on eco-friendly merchandise in a resort retail environment./
作者:	Patrick, Lindsey Clarissa.
面頁冊數:	80 p.
附註:	Source: Masters Abstracts International, Volume: 49-04, page: 2278.
Contained By:	Masters Abstracts International49-04.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1488697
ISBN:	9781124461038

A study on eco-friendly merchandise in a resort retail environment.
Patrick, Lindsey Clarissa.

A study on eco-friendly merchandise in a resort retail environment. - 80 p.

Source: Masters Abstracts International, Volume: 49-04, page: 2278.

Thesis (M.H.A.)--University of Nevada, Las Vegas, 2010.

The purpose of this study is to determine consumer purchasing habits of eco-friendly apparel in a retail resort environment. In order to find the rationale behind purchasing decisions, this study measured sales and survey responses based on the choice of two tee shirt options, eco-friendly tee shirts and regular cotton tee shirts. The survey was given to all customers purchasing these tee shirts in order to determine specific demographic information as well as their personal opinions on eco-friendliness, and willingness to pay a premium for eco-friendly products. Due to a lack of previous research in this field, this study is considered exploratory.

ISBN: 9781124461038Subjects--Topical Terms:

1017573
Business Administration, Marketing.

A study on eco-friendly merchandise in a resort retail environment.
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245 1 2 $a A study on eco-friendly merchandise in a resort retail environment.
300 $a 80 p.
500 $a Source: Masters Abstracts International, Volume: 49-04, page: 2278.
500 $a Adviser: Curtis Love.
502 $a Thesis (M.H.A.)--University of Nevada, Las Vegas, 2010.
520 $a The purpose of this study is to determine consumer purchasing habits of eco-friendly apparel in a retail resort environment. In order to find the rationale behind purchasing decisions, this study measured sales and survey responses based on the choice of two tee shirt options, eco-friendly tee shirts and regular cotton tee shirts. The survey was given to all customers purchasing these tee shirts in order to determine specific demographic information as well as their personal opinions on eco-friendliness, and willingness to pay a premium for eco-friendly products. Due to a lack of previous research in this field, this study is considered exploratory.
520 $a The data was collected from a resort retail store in Ocean Beach, NY. All surveys were completed during the 2010 summer season. Data analysis found that positive attitudes regarding eco-friendliness and the willingness to pay a premium for eco-friendly products were indicators of eco-friendly apparel purchases. There was also a positive relationship between the percentage more customers were willing to pay for eco-friendly products and their overall eco-friendliness. The respondent demographics that led to an increased purchase of eco-friendly apparel included gender (females) and permanent residence (urban).
590 $a School code: 0506.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Sustainability. $3 1029978
650 4 $a Textile Technology. $3 1020710
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710 2 $a University of Nevada, Las Vegas. $b Hospitality Administration. $3 1670037
773 0 $t Masters Abstracts International $g 49-04.
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790 1 0 $a Mayer, Karl $e committee member
790 1 0 $a Bernhard, Bo $e committee member
790 1 0 $a Schibrowsky, Jack $e committee member
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