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Festivals: Predicting attendance int...

Chen, Pi-Ching.

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Festivals: Predicting attendance intention with decision-making factors.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Festivals: Predicting attendance intention with decision-making factors./
Author:	Chen, Pi-Ching.
Description:	150 p.
Notes:	Source: Dissertation Abstracts International, Volume: 72-08, Section: A, page: .
Contained By:	Dissertation Abstracts International72-08A.
Subject:	Sociology, Theory and Methods. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3456449
ISBN:	9781124659589

Festivals: Predicting attendance intention with decision-making factors.
Chen, Pi-Ching.

Festivals: Predicting attendance intention with decision-making factors. - 150 p.

Source: Dissertation Abstracts International, Volume: 72-08, Section: A, page: .

Thesis (Ph.D.)--Indiana University, 2011.

Festivals are one of the fastest growing markets in the tourism industry; more and more researchers have devoted themselves to understanding festival attendance behavior. Outside of the plethora of festival motivation and satisfaction research projects, the decision-making process with respect to festival attendance has not previously been studied. The purpose of the study is to establish a more integrated model to explain and predict festival attendance behavior. More specifically, this study identifies the facilitating and inhibiting factors influencing visitors` intention to attend a festival. Eight sets of essential factors were identified from previous research, including: demographics, behavioral characteristics, motivation, information sources, festival attractiveness, subjective norms, constraints and satisfaction. A logistic regression model was established for the empirical testing of each variable.

ISBN: 9781124659589Subjects--Topical Terms:

626625
Sociology, Theory and Methods.

Festivals: Predicting attendance intention with decision-making factors.
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020 $a 9781124659589
035 $a (UMI)AAI3456449
035 $a AAI3456449
040 $a UMI $c UMI
100 1 $a Chen, Pi-Ching. $3 1682160
245 1 0 $a Festivals: Predicting attendance intention with decision-making factors.
300 $a 150 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-08, Section: A, page: .
500 $a Adviser: Lynn M. Jamieson.
502 $a Thesis (Ph.D.)--Indiana University, 2011.
520 $a Festivals are one of the fastest growing markets in the tourism industry; more and more researchers have devoted themselves to understanding festival attendance behavior. Outside of the plethora of festival motivation and satisfaction research projects, the decision-making process with respect to festival attendance has not previously been studied. The purpose of the study is to establish a more integrated model to explain and predict festival attendance behavior. More specifically, this study identifies the facilitating and inhibiting factors influencing visitors` intention to attend a festival. Eight sets of essential factors were identified from previous research, including: demographics, behavioral characteristics, motivation, information sources, festival attractiveness, subjective norms, constraints and satisfaction. A logistic regression model was established for the empirical testing of each variable.
520 $a The festival chosen for this study was the Lotus World Music and Arts Festival held in Bloomington, Indiana and the subjects of the study were the largest population of residents---Indiana University faculty, staff and graduate students. Subjects were recruited from IU`s Global Address List Directory Service. Four hundred and eighty three valid data were collected through a web-based survey during May 2010. Descriptive analysis, exploratory factor analysis and logistic regression analysis were adopted to analyze the collection of data.
520 $a Logistic regression analysis shows that IU affiliation, past experience, subjective norms, motivation---socialization, and festival attractiveness---affective evaluation are facilitating factors; and structural constraints---money and intrapersonal constraints are inhibiting factors that predicts the Lotus attendance intention. Among these factors, past experience, affective evaluation of festival attractiveness and subjective norms are the most salient predictors. Findings of this study suggest that marketing strategies regarding customer retention and advertising on the affective aspect of the festival attractiveness through social networks should be focused to attract Lotus intenders. Future research is necessary to test the current model on different festivals in order to expand the knowledge on festival attendance decision-making process.
590 $a School code: 0093.
650 4 $a Sociology, Theory and Methods. $3 626625
650 4 $a Psychology, Behavioral. $3 1017677
650 4 $a Recreation. $3 535376
690 $a 0344
690 $a 0384
690 $a 0814
710 2 $a Indiana University. $b School of Health, Physical Education and Recreation. $3 1018026
773 0 $t Dissertation Abstracts International $g 72-08A.
790 1 0 $a Jamieson, Lynn M., $e advisor
790 1 0 $a Basman, Cem M. $e committee member
790 1 0 $a Chancellor, Charles $e committee member
790 1 0 $a Seo, Dong-Chul $e committee member
790 $a 0093
791 $a Ph.D.
792 $a 2011
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3456449