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Millennials and e-commerce: The onli...

Puwalski, Susan M.

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Millennials and e-commerce: The online shopping and purchasing behavior of Millennials attending college.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Millennials and e-commerce: The online shopping and purchasing behavior of Millennials attending college./
作者:	Puwalski, Susan M.
面頁冊數:	181 p.
附註:	Source: Dissertation Abstracts International, Volume: 72-05, Section: A, page: .
Contained By:	Dissertation Abstracts International72-05A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3444287
ISBN:	9781124516189

Millennials and e-commerce: The online shopping and purchasing behavior of Millennials attending college.
Puwalski, Susan M.

Millennials and e-commerce: The online shopping and purchasing behavior of Millennials attending college. - 181 p.

Source: Dissertation Abstracts International, Volume: 72-05, Section: A, page: .

Thesis (Ph.D.)--Capella University, 2011.

With the continued growth of electronic commerce (e-commerce), marketers are investigating how to target and segment online consumers. This study investigates one segment of consumers, referred to as the Millennial generation, born between 1982 and 2003 (Howe & Strauss, 2000). This generation grew up with technology and the Internet and it is estimated that their current direct and indirect impact on spending ranges between

ISBN: 9781124516189Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Millennials and e-commerce: The online shopping and purchasing behavior of Millennials attending college.
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520 $a With the continued growth of electronic commerce (e-commerce), marketers are investigating how to target and segment online consumers. This study investigates one segment of consumers, referred to as the Millennial generation, born between 1982 and 2003 (Howe & Strauss, 2000). This generation grew up with technology and the Internet and it is estimated that their current direct and indirect impact on spending ranges between $5 0 and $5 00 billion annually. The Millennials began graduating from college in 2001 and as these individuals enter the workforce their buying power is increasing and will impact the economy for the next 40 to 50 years (Alch, 2000). Therefore, understanding the online shopping and purchasing behavior of university and college Millennial students can assist marketers in meeting the consumer needs of this generation.
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