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Idea generation using brainwriting: ...

Ghosh, Kaushik.

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Idea generation using brainwriting: The role of process losses in electronic and manual gallery writing meetings.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Idea generation using brainwriting: The role of process losses in electronic and manual gallery writing meetings./
作者:	Ghosh, Kaushik.
面頁冊數:	118 p.
附註:	Source: Dissertation Abstracts International, Volume: 72-05, Section: A, page: .
Contained By:	Dissertation Abstracts International72-05A.
標題:	Business Administration, General. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3447119
ISBN:	9781124516028

Idea generation using brainwriting: The role of process losses in electronic and manual gallery writing meetings.
Ghosh, Kaushik.

Idea generation using brainwriting: The role of process losses in electronic and manual gallery writing meetings. - 118 p.

Source: Dissertation Abstracts International, Volume: 72-05, Section: A, page: .

Thesis (Ph.D.)--The University of Mississippi, 2010.

Brainstorming is the verbal exchange of ideas between two or more individuals engaged in idea generation. However, past research has suggested that brainwriting, a method of silent, written generation of ideas by a group is superior to brainstorming. Gallery writing is a widely used variant of brainwriting and the technique is available in electronic and manual forms. Although the former has been used in many studies of meeting behavior, the latter has not. This study posits a model based on Steiner's input-process output framework to empirically test the relative efficacy of electronic and manual gallery writing. Results show that while either can be used successfully, groups using the electronic version generated more text.

ISBN: 9781124516028Subjects--Topical Terms:

1017457
Business Administration, General.

Idea generation using brainwriting: The role of process losses in electronic and manual gallery writing meetings.
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520 $a Brainstorming is the verbal exchange of ideas between two or more individuals engaged in idea generation. However, past research has suggested that brainwriting, a method of silent, written generation of ideas by a group is superior to brainstorming. Gallery writing is a widely used variant of brainwriting and the technique is available in electronic and manual forms. Although the former has been used in many studies of meeting behavior, the latter has not. This study posits a model based on Steiner's input-process output framework to empirically test the relative efficacy of electronic and manual gallery writing. Results show that while either can be used successfully, groups using the electronic version generated more text.
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