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Communication modes, persuasiveness,...

Lockwood, Nicholas S.

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Communication modes, persuasiveness, and decision-making quality: A comparison of audio conferencing, video conferencing, and a virtual environment.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Communication modes, persuasiveness, and decision-making quality: A comparison of audio conferencing, video conferencing, and a virtual environment./
Author:	Lockwood, Nicholas S.
Description:	129 p.
Notes:	Source: Dissertation Abstracts International, Volume: 72-08, Section: B, page: .
Contained By:	Dissertation Abstracts International72-08B.
Subject:	Business Administration, General. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3456480
ISBN:	9781124660110

Communication modes, persuasiveness, and decision-making quality: A comparison of audio conferencing, video conferencing, and a virtual environment.
Lockwood, Nicholas S.

Communication modes, persuasiveness, and decision-making quality: A comparison of audio conferencing, video conferencing, and a virtual environment. - 129 p.

Source: Dissertation Abstracts International, Volume: 72-08, Section: B, page: .

Thesis (Ph.D.)--Indiana University, 2011.

Geographically dispersed teams rely on information and communication technologies (ICTs) to communicate and collaborate. Three ICTs that have received attention are audio conferencing (AC), video conferencing (VC), and, recently, 3D virtual environments (3D VEs). These ICTs offer modes of communication that differ primarily in the number and type of cues available. In this study, I argue that communication mode will influence how perceptions of persuasiveness are formed, which will ultimately influence decision making. While media determinant theories can serve as a foundation for comparing many communication media, this may not always be the case. Specifically, VC and 3D VEs contain most of the same cues, but the nature of those cues differs between the media. I utilize uncertainty reduction theory as an additional lens for describing the effect of communication mode on persuasion and decision making. Data were collected through an experimental task, and the hypotheses were tested using structural equation modeling and analysis of covariance. The results suggest that communication mode has a direct effect on communicator perceptions, persuasiveness, and decision-making quality. Specifically, perceptions and persuasiveness are higher and decision quality is lower with VC compared to AC, while 3D VEs fall in between the other two. In addition, these effects may develop over time.

ISBN: 9781124660110Subjects--Topical Terms:

1017457
Business Administration, General.

Communication modes, persuasiveness, and decision-making quality: A comparison of audio conferencing, video conferencing, and a virtual environment.
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245 1 0 $a Communication modes, persuasiveness, and decision-making quality: A comparison of audio conferencing, video conferencing, and a virtual environment.
300 $a 129 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-08, Section: B, page: .
500 $a Adviser: Anne P. Massey.
502 $a Thesis (Ph.D.)--Indiana University, 2011.
520 $a Geographically dispersed teams rely on information and communication technologies (ICTs) to communicate and collaborate. Three ICTs that have received attention are audio conferencing (AC), video conferencing (VC), and, recently, 3D virtual environments (3D VEs). These ICTs offer modes of communication that differ primarily in the number and type of cues available. In this study, I argue that communication mode will influence how perceptions of persuasiveness are formed, which will ultimately influence decision making. While media determinant theories can serve as a foundation for comparing many communication media, this may not always be the case. Specifically, VC and 3D VEs contain most of the same cues, but the nature of those cues differs between the media. I utilize uncertainty reduction theory as an additional lens for describing the effect of communication mode on persuasion and decision making. Data were collected through an experimental task, and the hypotheses were tested using structural equation modeling and analysis of covariance. The results suggest that communication mode has a direct effect on communicator perceptions, persuasiveness, and decision-making quality. Specifically, perceptions and persuasiveness are higher and decision quality is lower with VC compared to AC, while 3D VEs fall in between the other two. In addition, these effects may develop over time.
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773 0 $t Dissertation Abstracts International $g 72-08B.
790 1 0 $a Massey, Anne P., $e advisor
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790 1 0 $a Covin, Jeffrey G. $e committee member
790 1 0 $a Burke, Raymond R. $e committee member
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