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Kethelavia: Promoting and Branding a...

Cui, Wenzheng.

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Kethelavia: Promoting and Branding an Original Cartoon using Interactive Website Design.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Kethelavia: Promoting and Branding an Original Cartoon using Interactive Website Design./
Author:	Cui, Wenzheng.
Description:	68 p.
Notes:	Source: Masters Abstracts International, Volume: 49-05, page: .
Contained By:	Masters Abstracts International49-05.
Subject:	Education, Art. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1490551
ISBN:	9781124556062

Kethelavia: Promoting and Branding an Original Cartoon using Interactive Website Design.
Cui, Wenzheng.

Kethelavia: Promoting and Branding an Original Cartoon using Interactive Website Design. - 68 p.

Source: Masters Abstracts International, Volume: 49-05, page: .

Thesis (M.F.A.)--Rochester Institute of Technology, 2011.

How to design and promote a cartoon brand are always interesting questions to the contemporary cartoon industry. To the rising Chinese cartoon business, we need to find a suitable way for its continuous development. Through reviewing the evolution of some classical cartoon brands in the world, the history and current status of Chinese cartoon industry, I have found that, cartoon making is no longer purely an art form, but rather a concept of brand design. Like fashion, cartoon brand design asks for a constant self-re-innovation to meet the change in culture and aesthetic standards.

ISBN: 9781124556062Subjects--Topical Terms:

1018432
Education, Art.

Kethelavia: Promoting and Branding an Original Cartoon using Interactive Website Design.
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020 $a 9781124556062
035 $a (UMI)AAI1490551
035 $a AAI1490551
040 $a UMI $c UMI
100 1 $a Cui, Wenzheng. $3 1680513
245 1 0 $a Kethelavia: Promoting and Branding an Original Cartoon using Interactive Website Design.
300 $a 68 p.
500 $a Source: Masters Abstracts International, Volume: 49-05, page: .
500 $a Adviser: Daniel Deluna.
502 $a Thesis (M.F.A.)--Rochester Institute of Technology, 2011.
520 $a How to design and promote a cartoon brand are always interesting questions to the contemporary cartoon industry. To the rising Chinese cartoon business, we need to find a suitable way for its continuous development. Through reviewing the evolution of some classical cartoon brands in the world, the history and current status of Chinese cartoon industry, I have found that, cartoon making is no longer purely an art form, but rather a concept of brand design. Like fashion, cartoon brand design asks for a constant self-re-innovation to meet the change in culture and aesthetic standards.
520 $a On the other hand, new technology innovations always affect the concept of cartoon and its artistic style. Application of novel techniques into cartoon making has already propelled the cartoon industry at fascinating speed. This thesis work will also review some best examples to illustrate such relationship between technology innovation and cartoon industry evolution.
520 $a As the main body of this thesis work, I will present my original cartoon brand creation-the world of Kethelavia -to demonstrate my vision of cartoon brand making. Kethelavia has a plot and role design derived from a popular Chinese mythology. It incorporates western graphic design style and popular digital techniques in its artistic form. Action Script 3 is one of the core techniques that are used to power the interactive interface between the designers and the customers. The Kethelavia concept and its products will be promoted in the form of an interactive webpage through the Internet. Its potential customers are actively engaged to experience the world of Kethelavia in multiple ways online.
590 $a School code: 0465.
650 4 $a Education, Art. $3 1018432
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Web Studies. $3 1026830
690 $a 0273
690 $a 0338
690 $a 0646
710 2 $a Rochester Institute of Technology. $b Computer Graphics Design. $3 1025828
773 0 $t Masters Abstracts International $g 49-05.
790 1 0 $a Deluna, Daniel, $e advisor
790 1 0 $a Jackson, Chris $e committee member
790 1 0 $a DeLuna, Daniel $e committee member
790 1 0 $a Bodenstedt, Lisa $e committee member
790 $a 0465
791 $a M.F.A.
792 $a 2011
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1490551