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Website management: A course of stud...

Perry, Christine Clark.

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Website management: A course of study for strategic communication students.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Website management: A course of study for strategic communication students./
Author:	Perry, Christine Clark.
Description:	192 p.
Notes:	Source: Masters Abstracts International, Volume: 49-01, page: 0026.
Contained By:	Masters Abstracts International49-01.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1480074
ISBN:	9781124170688

Website management: A course of study for strategic communication students.
Perry, Christine Clark.

Website management: A course of study for strategic communication students. - 192 p.

Source: Masters Abstracts International, Volume: 49-01, page: 0026.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2010.

Strategic communicators are increasingly called upon to evaluate, maintain, and improve websites. Yet, journalism and mass communication schools are not adequately preparing students to assume the role of website manager. This thesis presents evidence of the need for a website management course and offers a solution for professional graduate and upper-level undergraduate students studying public relations, advertising, or marketing.

ISBN: 9781124170688Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Website management: A course of study for strategic communication students.
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100 1 $a Perry, Christine Clark. $3 1680481
245 1 0 $a Website management: A course of study for strategic communication students.
300 $a 192 p.
500 $a Source: Masters Abstracts International, Volume: 49-01, page: 0026.
500 $a Adviser: Lois A. Boynton.
502 $a Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2010.
520 $a Strategic communicators are increasingly called upon to evaluate, maintain, and improve websites. Yet, journalism and mass communication schools are not adequately preparing students to assume the role of website manager. This thesis presents evidence of the need for a website management course and offers a solution for professional graduate and upper-level undergraduate students studying public relations, advertising, or marketing.
590 $a School code: 0153.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Web Studies. $3 1026830
650 4 $a Mass Communications. $3 1017395
690 $a 0338
690 $a 0646
690 $a 0708
710 2 $a The University of North Carolina at Chapel Hill. $b Journalism & Mass Communication. $3 1022686
773 0 $t Masters Abstracts International $g 49-01.
790 1 0 $a Boynton, Lois A., $e advisor
790 1 0 $a Hennink-Kaminski, Heidi $e committee member
790 1 0 $a Bergquist, Ron $e committee member
790 $a 0153
791 $a M.A.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1480074