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The impact of cultural dimensions an...

Wiggins, Bradley E.

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The impact of cultural dimensions and the coherence principle of multimedia instruction on the achievement of educational objectives within an online learning environment.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The impact of cultural dimensions and the coherence principle of multimedia instruction on the achievement of educational objectives within an online learning environment./
Author:	Wiggins, Bradley E.
Description:	204 p.
Notes:	Source: Dissertation Abstracts International, Volume: 72-09, Section: A, page: .
Contained By:	Dissertation Abstracts International72-09A.
Subject:	Language, Linguistics. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3460541
ISBN:	9781124724881

The impact of cultural dimensions and the coherence principle of multimedia instruction on the achievement of educational objectives within an online learning environment.
Wiggins, Bradley E.

The impact of cultural dimensions and the coherence principle of multimedia instruction on the achievement of educational objectives within an online learning environment. - 204 p.

Source: Dissertation Abstracts International, Volume: 72-09, Section: A, page: .

Thesis (Ph.D.)--Indiana University of Pennsylvania, 2011.

The purpose of this study was to gather information about how individuals from two different cultural dimensions (Hofstede, 2001) score on three differently designed e-learning modules. Specifically, this investigation sought to understand whether individualist undergraduate and graduate students learn differently from instructional content designed according to the coherence principle than collectivist undergraduate and graduate students. Each of the three e-learning modules shared the same instructional content: time travel. A post-test measured retained knowledge in subjects from both cultural dimensions on each of the three differently designed e-learning modules. The coherence principle of multimedia instruction stipulates that the addition of extraneous audio, images, or text impairs learning. The interpretation of results presented in this dissertation contextualize the interaction of the coherence principle and the cultural background of the subjects as they relate to post-test scores as well as to applied multimedia design.

ISBN: 9781124724881Subjects--Topical Terms:

1018079
Language, Linguistics.

The impact of cultural dimensions and the coherence principle of multimedia instruction on the achievement of educational objectives within an online learning environment.
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245 1 4 $a The impact of cultural dimensions and the coherence principle of multimedia instruction on the achievement of educational objectives within an online learning environment.
300 $a 204 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-09, Section: A, page: .
500 $a Adviser: Allen Partridge.
502 $a Thesis (Ph.D.)--Indiana University of Pennsylvania, 2011.
520 $a The purpose of this study was to gather information about how individuals from two different cultural dimensions (Hofstede, 2001) score on three differently designed e-learning modules. Specifically, this investigation sought to understand whether individualist undergraduate and graduate students learn differently from instructional content designed according to the coherence principle than collectivist undergraduate and graduate students. Each of the three e-learning modules shared the same instructional content: time travel. A post-test measured retained knowledge in subjects from both cultural dimensions on each of the three differently designed e-learning modules. The coherence principle of multimedia instruction stipulates that the addition of extraneous audio, images, or text impairs learning. The interpretation of results presented in this dissertation contextualize the interaction of the coherence principle and the cultural background of the subjects as they relate to post-test scores as well as to applied multimedia design.
520 $a Key contributions included the following findings: (1) The cultural and linguistic composition of the multimedia designer is perhaps just as important to consider as the intended learner audience; (2) The choice to present abstract information (such as a timeline) may be predicated by one's cultural background. This in turn may have contributed to lower achievement among collectivists than individualists for a sub-section of the post-test; (3) Consistency (in terms of volume, tonality, and genre) in the arrangement of non-essential audio adjuncts coupled with interesting instructional content may have neutralized the potential for decreased learning in both cultural groups; (4) The results for both collectivists and individualists for each respective control and experimental groups suggest modifications to the traditional coherence principle albeit given the limited scope of this investigation.
520 $a One normative standard of multimedia design does not apply to a group of culturally and linguistically diverse learners. A flexible coherence principle requires the multimedia designer to do more work than design and develop instructional content; attention must be given to the cultural and linguistic composition of the intended audience. If such knowledge is unknown, however, it is advisable to adhere to the traditional coherence principle given the results from the controls for both cultural groups.
590 $a School code: 0318.
650 4 $a Language, Linguistics. $3 1018079
650 4 $a Speech Communication. $3 1017408
650 4 $a Education, Educational Psychology. $3 1017560
650 4 $a Multimedia Communications. $3 1057801
650 4 $a Education, Higher. $3 543175
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690 $a 0459
690 $a 0525
690 $a 0558
690 $a 0745
710 2 $a Indiana University of Pennsylvania. $b Comm. Media. $3 1677642
773 0 $t Dissertation Abstracts International $g 72-09A.
790 1 0 $a Partridge, Allen, $e advisor
790 1 0 $a Piwinsky, Mark J. $e committee member
790 1 0 $a Start, Jay $e committee member
790 $a 0318
791 $a Ph.D.
792 $a 2011
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3460541