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Glocalization of the Korean popular ...

Ju, Hyejung.

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Glocalization of the Korean popular culture in East Asia: Theorizing the Korean Wave.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Glocalization of the Korean popular culture in East Asia: Theorizing the Korean Wave./
Author:	Ju, Hyejung.
Description:	237 p.
Notes:	Source: Dissertation Abstracts International, Volume: 72-05, Section: A, page: .
Contained By:	Dissertation Abstracts International72-05A.
Subject:	Asian Studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3444453
ISBN:	9781124524191

Glocalization of the Korean popular culture in East Asia: Theorizing the Korean Wave.
Ju, Hyejung.

Glocalization of the Korean popular culture in East Asia: Theorizing the Korean Wave. - 237 p.

Source: Dissertation Abstracts International, Volume: 72-05, Section: A, page: .

Thesis (Ph.D.)--The University of Oklahoma, 2010.

This dissertation examines implications of the Korean Wave in relation to East Asia's contemporary media and popular culture, and discusses complex conditions and processing transformation of the Korean and East Asian media industries in response to the globalizing cultural system.

ISBN: 9781124524191Subjects--Topical Terms:

1669375
Asian Studies.

Glocalization of the Korean popular culture in East Asia: Theorizing the Korean Wave.
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020 $a 9781124524191
035 $a (UMI)AAI3444453
035 $a AAI3444453
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100 1 $a Ju, Hyejung. $3 1677588
245 1 0 $a Glocalization of the Korean popular culture in East Asia: Theorizing the Korean Wave.
300 $a 237 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-05, Section: A, page: .
500 $a Adviser: Eric M. Kramer.
502 $a Thesis (Ph.D.)--The University of Oklahoma, 2010.
520 $a This dissertation examines implications of the Korean Wave in relation to East Asia's contemporary media and popular culture, and discusses complex conditions and processing transformation of the Korean and East Asian media industries in response to the globalizing cultural system.
520 $a First, the emotional affinity of the diffused Korean TV dramas among Japanese audiences is explored. This was accomplished by in-depth interviews with Japanese audience members; why and the extent to which this local audiences' resonance contributes to influencing rapid circulation of Korean content. Particularly in relation to Japanese audiences, the analysis shows that exposure to Korean TV dramas produces a higher degree of localized identification, which is described as the re-emerging sentiment of "Asianness" from the East Asian viewers' perspective. The shared modern sensibilities and Asian mentality -- undergone through the similar social or individual life experience--presented in Korean dramas demonstrates both subtle foreignness and redeemed nostalgia.
520 $a Second, this dissertation investigates how the Korean media system builds a glocal identity among regional media consumers. According to Korean media sales crews, the Korean Wave demonstrates a successful market model, which manifests how Korean home-grown content distributes effectively to broader foreign audiences. The Korean Wave in Japan plays an important role in enriching this wave's impact toward broader international markets. The cultural output from the Korean media industry reproduces in multiple genres and connects different media platforms by employing glocalizing commercialism. In that, Korea's media drive toward glocalization also boosts regional media markets toward commercialization of their own media industries.
590 $a School code: 0169.
650 4 $a Asian Studies. $3 1669375
650 4 $a Speech Communication. $3 1017408
650 4 $a Mass Communications. $3 1017395
690 $a 0342
690 $a 0459
690 $a 0708
710 2 $a The University of Oklahoma. $b Department of Communication. $3 1058942
773 0 $t Dissertation Abstracts International $g 72-05A.
790 1 0 $a Kramer, Eric M., $e advisor
790 1 0 $a Hansen, Glenn J. $e committee member
790 1 0 $a Meirick, Patrick C. $e committee member
790 1 0 $a Park, Namkee $e committee member
790 1 0 $a Sandel, Todd $e committee member
790 $a 0169
791 $a Ph.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3444453