東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Value-added poultry product developm...

Martinez Michel, Lorelei.

FindBook

Google Book

Amazon

博客來

Value-added poultry product development: A consumer driven approach.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Value-added poultry product development: A consumer driven approach./
作者:	Martinez Michel, Lorelei.
面頁冊數:	107 p.
附註:	Source: Masters Abstracts International, Volume: 48-03, page: 1455.
Contained By:	Masters Abstracts International48-03.
標題:	Agriculture, Food Science and Technology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR55957
ISBN:	9780494559574

Value-added poultry product development: A consumer driven approach.
Martinez Michel, Lorelei.

Value-added poultry product development: A consumer driven approach. - 107 p.

Source: Masters Abstracts International, Volume: 48-03, page: 1455.

Thesis (M.Sc.)--University of Alberta (Canada), 2010.

To provide consumer oriented insight into the expanding market for value-added chicken product development, consumer science and econometric techniques were used to identify consumer perceptions and willingness to pay for chicken product attributes. 'Convenience' and 'health' were positively perceived attributes of unprocessed products while traditional processed products such as chicken nuggets represented undesirable composition, processing and quality concerns. Consumers had a strong preference for a refrigerated free range chicken breast product, without additives/preservatives or added flavour that could be oven heated. Microwaveable and organic products were less preferred. Half of respondents were willing to pay around 30% more for a value-added chicken product over the price of a conventional one. This information will allow poultry processors to develop new value-added chicken products in response to current consumer attribute preferences while maintaining a price that could enhance not only their profits but consumer satisfaction.

ISBN: 9780494559574Subjects--Topical Terms:

1017813
Agriculture, Food Science and Technology.

Value-added poultry product development: A consumer driven approach.
LDR:01836nam 2200253 4500 001 1398168
005 20110907152355.5
008 130515s2010 ||||||||||||||||| ||eng d
020 $a 9780494559574
035 $a (UMI)AAIMR55957
035 $a AAIMR55957
040 $a UMI $c UMI
100 1 $a Martinez Michel, Lorelei. $3 1677045
245 1 0 $a Value-added poultry product development: A consumer driven approach.
300 $a 107 p.
500 $a Source: Masters Abstracts International, Volume: 48-03, page: 1455.
502 $a Thesis (M.Sc.)--University of Alberta (Canada), 2010.
520 $a To provide consumer oriented insight into the expanding market for value-added chicken product development, consumer science and econometric techniques were used to identify consumer perceptions and willingness to pay for chicken product attributes. 'Convenience' and 'health' were positively perceived attributes of unprocessed products while traditional processed products such as chicken nuggets represented undesirable composition, processing and quality concerns. Consumers had a strong preference for a refrigerated free range chicken breast product, without additives/preservatives or added flavour that could be oven heated. Microwaveable and organic products were less preferred. Half of respondents were willing to pay around 30% more for a value-added chicken product over the price of a conventional one. This information will allow poultry processors to develop new value-added chicken products in response to current consumer attribute preferences while maintaining a price that could enhance not only their profits but consumer satisfaction.
590 $a School code: 0351.
650 4 $a Agriculture, Food Science and Technology. $3 1017813
650 4 $a Economics, Agricultural. $3 626648
690 $a 0359
690 $a 0503
710 2 $a University of Alberta (Canada). $3 626651
773 0 $t Masters Abstracts International $g 48-03.
790 $a 0351
791 $a M.Sc.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR55957