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On-line opinions and the role of "va...

Carrasco Rodriguez, Mariel.

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On-line opinions and the role of "value" in the tourism industry in the Caribbean: A fuzzy data envelopment analysis approach to model island competitiveness.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	On-line opinions and the role of "value" in the tourism industry in the Caribbean: A fuzzy data envelopment analysis approach to model island competitiveness./
作者:	Carrasco Rodriguez, Mariel.
面頁冊數:	302 p.
附註:	Source: Masters Abstracts International, Volume: 49-03, page: 1990.
Contained By:	Masters Abstracts International49-03.
標題:	Caribbean Studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1487520
ISBN:	9781124398501

On-line opinions and the role of "value" in the tourism industry in the Caribbean: A fuzzy data envelopment analysis approach to model island competitiveness.
Carrasco Rodriguez, Mariel.

On-line opinions and the role of "value" in the tourism industry in the Caribbean: A fuzzy data envelopment analysis approach to model island competitiveness. - 302 p.

Source: Masters Abstracts International, Volume: 49-03, page: 1990.

Thesis (M.S.)--University of Puerto Rico, Mayaguez (Puerto Rico), 2010.

Tourist arrivals to the Caribbean have grown on average 3.2% per year in the last decade; however the percentage of repeated customers is uneven across islands. A conceptual model to guide value investment for the Caribbean hospitality industry was hypothesized based on benchmarking results obtained with Data Envelopment Analysis (DEA). DEA used investments as inputs and tourist arrivals and occupancy rates as outputs to rank islands on financial efficiency to then relate those results to tourists' reviews left online on a cascade of models. Tourists' qualitative evaluations were semantically extracted from customer review websites and classified into perceptions on community, facilities, service and value. Only four islands were deemed efficient in all aspects. Reviews for those best-performing islands emphasized value for their money. Thus, value perceptions are highly correlated to growth on tourist arrivals. The major contribution of this study arises from the methodology proposed to introduce qualitative customer perceptions in quantitative performance evaluation.

ISBN: 9781124398501Subjects--Topical Terms:

1670141
Caribbean Studies.

On-line opinions and the role of "value" in the tourism industry in the Caribbean: A fuzzy data envelopment analysis approach to model island competitiveness.
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