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Identifying opinion leaders by using...

Kim, Do Kyun.

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Identifying opinion leaders by using social network analysis: A synthesis of opinion leadership data collection methods and instruments .

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Identifying opinion leaders by using social network analysis: A synthesis of opinion leadership data collection methods and instruments ./
Author:	Kim, Do Kyun.
Description:	220 p.
Notes:	Source: Dissertation Abstracts International, Volume: 68-08, Section: A, page: 3216.
Contained By:	Dissertation Abstracts International68-08A.
Subject:	Sociology, Theory and Methods. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3280049
ISBN:	9780549180166

Identifying opinion leaders by using social network analysis: A synthesis of opinion leadership data collection methods and instruments .
Kim, Do Kyun.

Identifying opinion leaders by using social network analysis: A synthesis of opinion leadership data collection methods and instruments . - 220 p.

Source: Dissertation Abstracts International, Volume: 68-08, Section: A, page: 3216.

Thesis (Ph.D.)--Ohio University, 2007.

Identifying opinion leaders for an opinion leadership intervention is critical in order to determine whether or not the diffusion of innovations succeeds; however, there have been few studies that provided a synthetic guideline for researchers to consult in identifying opinion leaders. Based on this necessity, the purpose of this dissertation was to provide a synthesis of the ways to identify opinion leaders by using methods of social network analysis. In particular, this study synthesized communication network data collection methods to identify opinion leaders by using social network analysis and demonstrated how social network data is practically collected in different social systems.

ISBN: 9780549180166Subjects--Topical Terms:

626625
Sociology, Theory and Methods.

Identifying opinion leaders by using social network analysis: A synthesis of opinion leadership data collection methods and instruments .
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020 $a 9780549180166
035 $a (UMI)AAI3280049
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040 $a UMI $c UMI
100 1 $a Kim, Do Kyun. $3 1676031
245 1 0 $a Identifying opinion leaders by using social network analysis: A synthesis of opinion leadership data collection methods and instruments .
300 $a 220 p.
500 $a Source: Dissertation Abstracts International, Volume: 68-08, Section: A, page: 3216.
500 $a Adviser: Anita C. James.
502 $a Thesis (Ph.D.)--Ohio University, 2007.
520 $a Identifying opinion leaders for an opinion leadership intervention is critical in order to determine whether or not the diffusion of innovations succeeds; however, there have been few studies that provided a synthetic guideline for researchers to consult in identifying opinion leaders. Based on this necessity, the purpose of this dissertation was to provide a synthesis of the ways to identify opinion leaders by using methods of social network analysis. In particular, this study synthesized communication network data collection methods to identify opinion leaders by using social network analysis and demonstrated how social network data is practically collected in different social systems.
520 $a Based on the purpose of the study and background knowledge about identifying opinion leaders by using social network analysis, this dissertation posed two prime research questions: "What are the characteristics of each opinion leadership data collection method used to identify opinion leaders?" and "How is a social network data constructed by using opinion leadership instruments in opinion leadership research?" Each prime question has three sub-questions.
520 $a In terms of synthesizing characteristics of social network data collection methods, this dissertation categorized five methods--sociometric, informants' rating, snowball, observation, and self-designating methods--through a literature review of opinion leadership studies. In addition, this dissertation presented two empirical studies to demonstrate the procedure of how social network data could be constructed as the second prime research question asked. The first empirical study was to identify opinion leaders within Pennsylvania's juvenile justice system and the other was to identify opinion leaders within fourteen Indian agricultural villages. Both studies were formative studies for purposive diffusion projects. Related to further methodological development of social network analysis to identify opinion leaders within a social system, some suggestions were offered.
590 $a School code: 0167.
650 4 $a Sociology, Theory and Methods. $3 626625
650 4 $a Speech Communication. $3 1017408
690 $a 0344
690 $a 0459
710 2 $a Ohio University. $3 626637
773 0 $t Dissertation Abstracts International $g 68-08A.
790 1 0 $a James, Anita C., $e advisor
790 $a 0167
791 $a Ph.D.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3280049