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Bridging the gap between designers a...

Miaskiewicz, Tomasz.

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Bridging the gap between designers and consumers: The role of effective and accurate personas.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Bridging the gap between designers and consumers: The role of effective and accurate personas./
Author:	Miaskiewicz, Tomasz.
Description:	170 p.
Notes:	Source: Dissertation Abstracts International, Volume: 71-10, Section: B, page: 6410.
Contained By:	Dissertation Abstracts International71-10B.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3419496
ISBN:	9781124194554

Bridging the gap between designers and consumers: The role of effective and accurate personas.
Miaskiewicz, Tomasz.

Bridging the gap between designers and consumers: The role of effective and accurate personas. - 170 p.

Source: Dissertation Abstracts International, Volume: 71-10, Section: B, page: 6410.

Thesis (Ph.D.)--University of Colorado at Boulder, 2010.

Firms now routinely collect information about the needs of their customers, but this information is not sufficiently considered during product design decisions. This research examines the relationship between designers and consumers to build an understanding of how the consumer should be represented to increase the consumer focus during the product design process. Specifically, this dissertation research is composed of three papers that investigate personas, an alternative method for representing and communicating customer needs. By using a narrative, picture, and name, a persona provides a vivid representation of the design target.

ISBN: 9781124194554Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Bridging the gap between designers and consumers: The role of effective and accurate personas.
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020 $a 9781124194554
035 $a (UMI)AAI3419496
035 $a AAI3419496
040 $a UMI $c UMI
100 1 $a Miaskiewicz, Tomasz. $3 1675234
245 1 0 $a Bridging the gap between designers and consumers: The role of effective and accurate personas.
300 $a 170 p.
500 $a Source: Dissertation Abstracts International, Volume: 71-10, Section: B, page: 6410.
500 $a Adviser: Kenneth A. Kozar.
502 $a Thesis (Ph.D.)--University of Colorado at Boulder, 2010.
520 $a Firms now routinely collect information about the needs of their customers, but this information is not sufficiently considered during product design decisions. This research examines the relationship between designers and consumers to build an understanding of how the consumer should be represented to increase the consumer focus during the product design process. Specifically, this dissertation research is composed of three papers that investigate personas, an alternative method for representing and communicating customer needs. By using a narrative, picture, and name, a persona provides a vivid representation of the design target.
520 $a This dissertation builds a stronger research foundation for personas using three papers. In "A Latent Semantic Analysis (LSA) Approach for Accurate and Efficient Persona Development," an approach for developing personas accurately and efficiently is proposed and applied in the context of an Institutional Repository project. In "An Exploratory Delphi Study to Validate the Significant Benefits of Persona Use," expert panelists are used to reach consensus on the most significant benefits of persona use. Finally, the four experimental studies in "A Path Towards Product Simplicity? Using Personas to Reduce Undesired Product Features" examine the effectiveness of personas in reducing product complexity, and offer recommendations for how personas should be constructed to lead to superior design outcomes.
520 $a Together, the three papers will add to the currently limited body of knowledge on product design processes using personas. This research not only establishes an understanding of how the consumer should be represented in the design process, but also specifies how personas should be identified, constructed, and used to facilitate consumer-centered design choices.
590 $a School code: 0051.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Information Technology. $3 1030799
650 4 $a Information Science. $3 1017528
690 $a 0338
690 $a 0489
690 $a 0723
710 2 $a University of Colorado at Boulder. $b Business. $3 1018464
773 0 $t Dissertation Abstracts International $g 71-10B.
790 1 0 $a Kozar, Kenneth A., $e advisor
790 1 0 $a Jung Grant, Susan $e committee member
790 1 0 $a Larsen, Kai $e committee member
790 1 0 $a Moreau, C. Page $e committee member
790 1 0 $a Sumner, Tamara $e committee member
790 $a 0051
791 $a Ph.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3419496