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'The pill' for what ails you: Contra...

Deane, Amber Elizabeth.

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'The pill' for what ails you: Contraceptive lifestyle drugs and the medicalization of menstruation through direct-to-consumer-advertisements.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	'The pill' for what ails you: Contraceptive lifestyle drugs and the medicalization of menstruation through direct-to-consumer-advertisements./
Author:	Deane, Amber Elizabeth.
Description:	165 p.
Notes:	Source: Dissertation Abstracts International, Volume: 71-07, Section: A, page: 2675.
Contained By:	Dissertation Abstracts International71-07A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3414391
ISBN:	9781124070230

'The pill' for what ails you: Contraceptive lifestyle drugs and the medicalization of menstruation through direct-to-consumer-advertisements.
Deane, Amber Elizabeth.

'The pill' for what ails you: Contraceptive lifestyle drugs and the medicalization of menstruation through direct-to-consumer-advertisements. - 165 p.

Source: Dissertation Abstracts International, Volume: 71-07, Section: A, page: 2675.

Thesis (Ph.D.)--Texas Woman's University, 2010.

For this study I used a mix-methods approach to explain how DTCAs are medicalizing menstruation and women's responses to this occurrence. I conducted content and discourse analysis of the full advertisement campaigns of YAZ and Seasonique to identify manifest and latent meanings of text and images using coding techniques. Drawing on this analysis, I conducted focus group discussions with women regarding their attitudes, beliefs and opinions about menstruation, menstrual suppression and DTCAs that advocate for the medicalization of menstruation. Using a grounded theory approach, I developed a theoretical model that speaks to how menstruation is socially constructed as a medical condition in DTCAs and how these messages in turn impact women's understanding of menstruation. Women favor their own embodied experiences of menstruation over the socially constructed idea that menstruation is a medical condition promoted by the pharmaceutical industry. Findings are presented at both the macro and micro perspective and indicate that menstruation is an anxious and stressful event in women's lives. However, due to the fear and risks associated with prescription drugs, participants are unwilling to embrace a full medical conceptualization of menstruation.

ISBN: 9781124070230Subjects--Topical Terms:

1017573
Business Administration, Marketing.

'The pill' for what ails you: Contraceptive lifestyle drugs and the medicalization of menstruation through direct-to-consumer-advertisements.
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100 1 $a Deane, Amber Elizabeth. $3 1675190
245 1 0 $a 'The pill' for what ails you: Contraceptive lifestyle drugs and the medicalization of menstruation through direct-to-consumer-advertisements.
300 $a 165 p.
500 $a Source: Dissertation Abstracts International, Volume: 71-07, Section: A, page: 2675.
500 $a Adviser: Gayle Sulik.
502 $a Thesis (Ph.D.)--Texas Woman's University, 2010.
520 $a For this study I used a mix-methods approach to explain how DTCAs are medicalizing menstruation and women's responses to this occurrence. I conducted content and discourse analysis of the full advertisement campaigns of YAZ and Seasonique to identify manifest and latent meanings of text and images using coding techniques. Drawing on this analysis, I conducted focus group discussions with women regarding their attitudes, beliefs and opinions about menstruation, menstrual suppression and DTCAs that advocate for the medicalization of menstruation. Using a grounded theory approach, I developed a theoretical model that speaks to how menstruation is socially constructed as a medical condition in DTCAs and how these messages in turn impact women's understanding of menstruation. Women favor their own embodied experiences of menstruation over the socially constructed idea that menstruation is a medical condition promoted by the pharmaceutical industry. Findings are presented at both the macro and micro perspective and indicate that menstruation is an anxious and stressful event in women's lives. However, due to the fear and risks associated with prescription drugs, participants are unwilling to embrace a full medical conceptualization of menstruation.
590 $a School code: 0925.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Sociology, Theory and Methods. $3 626625
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790 1 0 $a Sulik, Gayle, $e advisor
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856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3414391