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Enacting ethos online: Using classic...

Byers, Breanna Lee.

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Enacting ethos online: Using classical rhetoric to analyze visual web design.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Enacting ethos online: Using classical rhetoric to analyze visual web design./
作者:	Byers, Breanna Lee.
面頁冊數:	75 p.
附註:	Source: Masters Abstracts International, Volume: 48-01, page: 0111.
Contained By:	Masters Abstracts International48-01.
標題:	Web Studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1468067
ISBN:	9781109324389

Enacting ethos online: Using classical rhetoric to analyze visual web design.
Byers, Breanna Lee.

Enacting ethos online: Using classical rhetoric to analyze visual web design. - 75 p.

Source: Masters Abstracts International, Volume: 48-01, page: 0111.

Thesis (M.A.)--Iowa State University, 2009.

The purpose of this study is to explore the ways that a classically-conceived ethos is enacted in the visual design elements of Web sites. A review of scholarship in classical ethos and design, specifically on the Web, indicates that the presence of classical rhetoric is still strong even in modern modes of communication such as Web sites. Two Web sites are analyzed for their use of ethos as identified by Kostelnick and Roberts. This study seeks to understand how classical ethos is present in the designs of professional communicators, with the hope of understanding how classical rhetoric might continue to be emphasized in professional communication and composition pedagogy.

ISBN: 9781109324389Subjects--Topical Terms:

1026830
Web Studies.

Enacting ethos online: Using classical rhetoric to analyze visual web design.
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