東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Enacting ethos online: Using classic...

Byers, Breanna Lee.

Linked to FindBook

Google Book

Amazon

博客來

Enacting ethos online: Using classical rhetoric to analyze visual web design.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Enacting ethos online: Using classical rhetoric to analyze visual web design./
Author:	Byers, Breanna Lee.
Description:	75 p.
Notes:	Source: Masters Abstracts International, Volume: 48-01, page: 0111.
Contained By:	Masters Abstracts International48-01.
Subject:	Web Studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1468067
ISBN:	9781109324389

Enacting ethos online: Using classical rhetoric to analyze visual web design.
Byers, Breanna Lee.

Enacting ethos online: Using classical rhetoric to analyze visual web design. - 75 p.

Source: Masters Abstracts International, Volume: 48-01, page: 0111.

Thesis (M.A.)--Iowa State University, 2009.

The purpose of this study is to explore the ways that a classically-conceived ethos is enacted in the visual design elements of Web sites. A review of scholarship in classical ethos and design, specifically on the Web, indicates that the presence of classical rhetoric is still strong even in modern modes of communication such as Web sites. Two Web sites are analyzed for their use of ethos as identified by Kostelnick and Roberts. This study seeks to understand how classical ethos is present in the designs of professional communicators, with the hope of understanding how classical rhetoric might continue to be emphasized in professional communication and composition pedagogy.

ISBN: 9781109324389Subjects--Topical Terms:

1026830
Web Studies.

Enacting ethos online: Using classical rhetoric to analyze visual web design.
LDR:01645nam 2200301 4500 001 1395474
005 20110518115300.5
008 130515s2009 ||||||||||||||||| ||eng d
020 $a 9781109324389
035 $a (UMI)AAI1468067
035 $a AAI1468067
040 $a UMI $c UMI
100 1 $a Byers, Breanna Lee. $3 1674168
245 1 0 $a Enacting ethos online: Using classical rhetoric to analyze visual web design.
300 $a 75 p.
500 $a Source: Masters Abstracts International, Volume: 48-01, page: 0111.
500 $a Adviser: Barbara Blakely.
502 $a Thesis (M.A.)--Iowa State University, 2009.
520 $a The purpose of this study is to explore the ways that a classically-conceived ethos is enacted in the visual design elements of Web sites. A review of scholarship in classical ethos and design, specifically on the Web, indicates that the presence of classical rhetoric is still strong even in modern modes of communication such as Web sites. Two Web sites are analyzed for their use of ethos as identified by Kostelnick and Roberts. This study seeks to understand how classical ethos is present in the designs of professional communicators, with the hope of understanding how classical rhetoric might continue to be emphasized in professional communication and composition pedagogy.
590 $a School code: 0097.
650 4 $a Web Studies. $3 1026830
650 4 $a Language, Rhetoric and Composition. $3 1019205
690 $a 0646
690 $a 0681
710 2 $a Iowa State University. $b English. $3 1020984
773 0 $t Masters Abstracts International $g 48-01.
790 1 0 $a Blakely, Barbara, $e advisor
790 1 0 $a Kostelnick, Charles $e committee member
790 1 0 $a Shenk, Linda $e committee member
790 $a 0097
791 $a M.A.
792 $a 2009
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1468067