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Bringing the virtual community into ...

Fung, Rufina.

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Bringing the virtual community into action: A content analysis of Barack Obama's blog in the 2008 Presidential campaign.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Bringing the virtual community into action: A content analysis of Barack Obama's blog in the 2008 Presidential campaign./
Author:	Fung, Rufina.
Description:	78 p.
Notes:	Source: Masters Abstracts International, Volume: 48-05, page: 2583.
Contained By:	Masters Abstracts International48-05.
Subject:	Biography. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1484715
ISBN:	9781109760880

Bringing the virtual community into action: A content analysis of Barack Obama's blog in the 2008 Presidential campaign.
Fung, Rufina.

Bringing the virtual community into action: A content analysis of Barack Obama's blog in the 2008 Presidential campaign. - 78 p.

Source: Masters Abstracts International, Volume: 48-05, page: 2583.

Thesis (M.A.)--Regent University, 2010.

Motivating supporters to vote and rally for a campaign has always been a crucial objective in political campaigning. In the 2008 Presidential campaign, Barack Obama was said to have harnessed the power of the Internet to get elected. This paper set out to analyze the web interactivity of his official blog, BarackObama.com, in three months during the course of the campaign. Three levels of communication---informing, connecting, and mobilizing---were used to gauge the degree of interactivity on his blog. With content analysis, this paper found that the purpose to connect with supporters was gaining ground. Also, technology has played a crucial role in facilitating interactions and directing a campaign's rhetoric. In terms of the strategy, supporters' stories and testimonies became vital in modeling the way of participation. Finally, an emergence of a social networking feature indicated the multiple roles a political blog can address.

ISBN: 9781109760880Subjects--Topical Terms:

531296
Biography.

Bringing the virtual community into action: A content analysis of Barack Obama's blog in the 2008 Presidential campaign.
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