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Customers' perception of green pract...

Jeong, EunHa.

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Customers' perception of green practices in restaurants.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Customers' perception of green practices in restaurants./
Author:	Jeong, EunHa.
Description:	85 p.
Notes:	Source: Masters Abstracts International, Volume: 49-01, page: 0209.
Contained By:	Masters Abstracts International49-01.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1479659
ISBN:	9781124151847

Customers' perception of green practices in restaurants.
Jeong, EunHa.

Customers' perception of green practices in restaurants. - 85 p.

Source: Masters Abstracts International, Volume: 49-01, page: 0209.

Thesis (M.S.)--Purdue University, 2010.

As customers' ecological concern is steadily growing, demand for products and services designed to be less harmful to the environment has increased. By executing green practices, managers and marketers throughout all industries believe that the image of the companies can be improved. Moreover, they believe that the improved image may eventually motivate the customers to use products or services offered by a green company. The restaurant industry is witnessing the green movement as well. Restaurant owners adopt green practices to their properties with the purpose of creating a distinctive image that can differentiate them from their competitors. Therefore, restaurateurs strive to get this competitive advantage by introducing green practices into their restaurants.

ISBN: 9781124151847Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Customers' perception of green practices in restaurants.
LDR:03711nam 2200349 4500 001 1394478
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020 $a 9781124151847
035 $a (UMI)AAI1479659
035 $a AAI1479659
040 $a UMI $c UMI
100 1 $a Jeong, EunHa. $3 1673102
245 1 0 $a Customers' perception of green practices in restaurants.
300 $a 85 p.
500 $a Source: Masters Abstracts International, Volume: 49-01, page: 0209.
500 $a Adviser: SooCheong Jang.
502 $a Thesis (M.S.)--Purdue University, 2010.
520 $a As customers' ecological concern is steadily growing, demand for products and services designed to be less harmful to the environment has increased. By executing green practices, managers and marketers throughout all industries believe that the image of the companies can be improved. Moreover, they believe that the improved image may eventually motivate the customers to use products or services offered by a green company. The restaurant industry is witnessing the green movement as well. Restaurant owners adopt green practices to their properties with the purpose of creating a distinctive image that can differentiate them from their competitors. Therefore, restaurateurs strive to get this competitive advantage by introducing green practices into their restaurants.
520 $a Previous researches have not investigated the relationship between image of the company and customers' behavioral intentions in the context of green movement. This study attempted to find out the answer to the question whether green practices have strong effects on the image of the company and customers' behavioral intentions in the hospitality industry. If so, can the increased image of the company affect customers' behavioral intention? Furthermore, how is this relationship different within diverse segments of customers who have strong attitudes or beliefs in their ability to positively influence the outcome of ecological problems or those who do not?
520 $a The study results indicate that customers' perception of green practices (PGP) have a positive effect on the green image of the restaurant and customers' behavioral intentions to the restaurant. Also, the result indicates that customers' perceived ecological image of the restaurant (PEI) positively affects customers' ecological behavioral intention (EBI) to the restaurant. Through testing the mediating role of PEI, the researcher finds out the important role of PEI in explaining the restaurant customers green purchasing behavior.
520 $a Customers with strong attitudes or beliefs in their ability to positively influence the outcome of ecological problems (Green group) have stronger positive relationships among the three constructs PGP, PEI, and EBI; compared to respondents (Less green group) who have a less strong attitude on such matters. The researcher found the green practices influencing PEI and EBI in different groups of green customers. In green group, the green practices influencing PEI the most are recyclable take-out containers, recycling waste, and energy efficient lighting. Practices affecting EBI are recycling waste and energy efficient lighting. In the less green group, the practice of using recyclable take-out containers has the most significant impact.
590 $a School code: 0183.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Sociology, Theory and Methods. $3 626625
650 4 $a Business Administration, Management. $3 626628
690 $a 0338
690 $a 0344
690 $a 0454
710 2 $a Purdue University. $b Hospitality and Tourism Management. $3 1030755
773 0 $t Masters Abstracts International $g 49-01.
790 1 0 $a Jang, SooCheong, $e advisor
790 1 0 $a Day, Jonathon $e committee member
790 1 0 $a Ha, Sejin $e committee member
790 $a 0183
791 $a M.S.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1479659