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Sports PR trends in the second decad...

Perez-Silva, Alessandra.

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Sports PR trends in the second decade of the 21st century: Why sports legends' non-profits work.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Sports PR trends in the second decade of the 21st century: Why sports legends' non-profits work./
作者:	Perez-Silva, Alessandra.
面頁冊數:	97 p.
附註:	Source: Masters Abstracts International, Volume: 48-05, page: 2565.
Contained By:	Masters Abstracts International48-05.
標題:	Journalism. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1476182
ISBN:	9781109772661

Sports PR trends in the second decade of the 21st century: Why sports legends' non-profits work.
Perez-Silva, Alessandra.

Sports PR trends in the second decade of the 21st century: Why sports legends' non-profits work. - 97 p.

Source: Masters Abstracts International, Volume: 48-05, page: 2565.

Thesis (M.A.)--University of Southern California, 2010.

With every conceivable sport being integrated into the lives of Americans via television and the internet, athletes have become worldwide celebrities. It is now becoming more and more popular for professional athletes to start nonprofits in their own names, and because of this, it is more difficult for an athlete's charity to survive. Only a select few actually flourish. To investigate why certain nonprofits are more successful than others, the author carefully researched and analyzed three athlete-owned charities, their impact on the community and in their own lives. The author also determined why the use of an athlete is beneficial to a non-profit organization. Lastly, the author offers recommendations to sports public relations professionals about how to successfully start and sustain an athlete-owned charity.

ISBN: 9781109772661Subjects--Topical Terms:

576107
Journalism.

Sports PR trends in the second decade of the 21st century: Why sports legends' non-profits work.
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