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Sports PR trends in the second decad...

Perez-Silva, Alessandra.

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Sports PR trends in the second decade of the 21st century: Why sports legends' non-profits work.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Sports PR trends in the second decade of the 21st century: Why sports legends' non-profits work./
Author:	Perez-Silva, Alessandra.
Description:	97 p.
Notes:	Source: Masters Abstracts International, Volume: 48-05, page: 2565.
Contained By:	Masters Abstracts International48-05.
Subject:	Journalism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1476182
ISBN:	9781109772661

Sports PR trends in the second decade of the 21st century: Why sports legends' non-profits work.
Perez-Silva, Alessandra.

Sports PR trends in the second decade of the 21st century: Why sports legends' non-profits work. - 97 p.

Source: Masters Abstracts International, Volume: 48-05, page: 2565.

Thesis (M.A.)--University of Southern California, 2010.

With every conceivable sport being integrated into the lives of Americans via television and the internet, athletes have become worldwide celebrities. It is now becoming more and more popular for professional athletes to start nonprofits in their own names, and because of this, it is more difficult for an athlete's charity to survive. Only a select few actually flourish. To investigate why certain nonprofits are more successful than others, the author carefully researched and analyzed three athlete-owned charities, their impact on the community and in their own lives. The author also determined why the use of an athlete is beneficial to a non-profit organization. Lastly, the author offers recommendations to sports public relations professionals about how to successfully start and sustain an athlete-owned charity.

ISBN: 9781109772661Subjects--Topical Terms:

576107
Journalism.

Sports PR trends in the second decade of the 21st century: Why sports legends' non-profits work.
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020 $a 9781109772661
035 $a (UMI)AAI1476182
035 $a AAI1476182
040 $a UMI $c UMI
100 1 $a Perez-Silva, Alessandra. $3 1669519
245 1 0 $a Sports PR trends in the second decade of the 21st century: Why sports legends' non-profits work.
300 $a 97 p.
500 $a Source: Masters Abstracts International, Volume: 48-05, page: 2565.
500 $a Adviser: Jennifer Floto.
502 $a Thesis (M.A.)--University of Southern California, 2010.
520 $a With every conceivable sport being integrated into the lives of Americans via television and the internet, athletes have become worldwide celebrities. It is now becoming more and more popular for professional athletes to start nonprofits in their own names, and because of this, it is more difficult for an athlete's charity to survive. Only a select few actually flourish. To investigate why certain nonprofits are more successful than others, the author carefully researched and analyzed three athlete-owned charities, their impact on the community and in their own lives. The author also determined why the use of an athlete is beneficial to a non-profit organization. Lastly, the author offers recommendations to sports public relations professionals about how to successfully start and sustain an athlete-owned charity.
590 $a School code: 0208.
650 4 $a Journalism. $3 576107
650 4 $a Business Administration, Sports Management. $3 1669318
650 4 $a Speech Communication. $3 1017408
690 $a 0391
690 $a 0430
690 $a 0459
710 2 $a University of Southern California. $b Strategic Public Relations. $3 1024783
773 0 $t Masters Abstracts International $g 48-05.
790 1 0 $a Floto, Jennifer, $e advisor
790 1 0 $a Kotler, Jonathan $e committee member
790 1 0 $a Durbin, Daniel $e committee member
790 $a 0208
791 $a M.A.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1476182