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Applying social cognition to consume...

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Kardes, Frank R.

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Applying social cognition to consumer-focused strategy

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Applying social cognition to consumer-focused strategy/ edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.{me_controlnum}
其他作者:	Kardes, Frank R.
出版者:	Mahwah, N.J. :L. Erlbaum Associates, : 2005.,
面頁冊數:	xi, 402 p. :ill. ;24 cm.
附註:	"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.
叢書名:	Advertising and consumer psychology
標題:	Consumer behavior - Cross-cultural studies. -
電子資源:	http://www.tandfebooks.com/isbn/9781410613271
ISBN:	9781410613271 (e-book : PDF)

Applying social cognition to consumer-focused strategy
Applying social cognition to consumer-focused strategy[electronic resource] /edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.{me_controlnum} - Mahwah, N.J. :L. Erlbaum Associates,2005. - xi, 402 p. :ill. ;24 cm. - Advertising and consumer psychology.

"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.

Includes bibliographical references and indexes.

ISBN: 9781410613271 (e-book : PDF)

LCCN: 2004065024Subjects--Topical Terms:

1309360
Consumer behavior
--Cross-cultural studies.

LC Class. No.: HF5415.32 / .A67 2005

Dewey Class. No.: 658.8/342

Applying social cognition to consumer-focused strategy
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035 $a 20100148
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.32 $b .A67 2005
082 0 0 $a 658.8/342 $2 22
245 0 0 $a Applying social cognition to consumer-focused strategy $h [electronic resource] / $c edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.{me_controlnum}
260 $a Mahwah, N.J. : $b L. Erlbaum Associates, $c 2005.
300 $a xi, 402 p. : $b ill. ; $c 24 cm.
440 0 $a Advertising and consumer psychology
500 $a "Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.
504 $a Includes bibliographical references and indexes.
650 0 $a Consumer behavior $v Cross-cultural studies. $3 1309360
650 0 $a Marketing $x Psychological aspects $v Congresses. $3 1065738 $3 1621372
650 0 $a Advertising $x Psychological aspects $v Congresses. $3 1065736 $3 1621371
650 0 $a Cognition $x Social aspects $v Case studies. $3 631263 $3 1274310
700 1 $a Kardes, Frank R. $3 1065734
700 1 $a Herr, Paul, $d 1956- $3 1065733
700 1 $a Nantel, Jacques. $3 1065735
856 4 0 $u http://www.tandfebooks.com/isbn/9781410613271

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