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Marketing the sports organisation = ...

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Ferrand, Alain.{me_controlnum}

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Marketing the sports organisation = building networks and relationships /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing the sports organisation/ Alain Ferrand and Scott McCarthy.
Reminder of title:	building networks and relationships /
Author:	Ferrand, Alain.{me_controlnum}
other author:	McCarthy, Scott,
Published:	New York :Routledge, : 2008.,
Description:	xx, 297 p. :ill. ;24 cm.
[NT 15003449]:	Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
Subject:	Sports - Societies, etc. -
Online resource:	http://www.tandfebooks.com/isbn/9780203893036
ISBN:	9780203893036 (e-book : PDF)

Marketing the sports organisation = building networks and relationships /
Ferrand, Alain.{me_controlnum}

Marketing the sports organisationbuilding networks and relationships /[electronic resource] :Alain Ferrand and Scott McCarthy. - New York :Routledge,2008. - xx, 297 p. :ill. ;24 cm.

Includes bibliographical references and index.

Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.

ISBN: 9780203893036 (e-book : PDF)Subjects--Topical Terms:

608914
Sports
--Societies, etc.

LC Class. No.: GV716 / .F473 2008

Dewey Class. No.: 338.4379606

Marketing the sports organisation = building networks and relationships /
LDR:00980nmm a2200193Ia 4500 001 1329811
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020 $a 9780203893036 (e-book : PDF)
020 $a 9780415453301
035 $a 20100082
040 $a FlBoTFG $c FlBoTFG
050 4 $a GV716 $b .F473 2008
082 0 4 $a 338.4379606 $2 22
100 1 $a Ferrand, Alain.{me_controlnum} $3 1621471
245 1 0 $a Marketing the sports organisation $h [electronic resource] : $b building networks and relationships / $c Alain Ferrand and Scott McCarthy.
260 $a New York : $b Routledge, $c 2008.
300 $a xx, 297 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
650 0 $a Sports $x Societies, etc. $x Marketing. $3 608914
650 0 $a Sports administration. $3 536170
650 0 $a Relationship marketing. $3 548872
700 1 $a McCarthy, Scott, $d 1958- $3 1065636
856 4 0 $u http://www.tandfebooks.com/isbn/9780203893036

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EB GV716 .F473 2008

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