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Social media in travel, tourism and ...
~
Sigala, Marianna.
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Social media in travel, tourism and hospitality : = theory, practice and cases /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Social media in travel, tourism and hospitality :/ Marianna Sigala, Evangelos Christou and Ulrike Gretzel.
Reminder of title:
theory, practice and cases /
Author:
Sigala, Marianna.
other author:
Christou, Evangelos.
Published:
Farnham, Surrey, Burlington, VT :Ashgate Pub., : c2012.,
Description:
xxii, 316 p. :ill. ;25 cm.
Subject:
Tourism - Social aspects. -
ISBN:
9781409420910 (hbk.) :
Social media in travel, tourism and hospitality : = theory, practice and cases /
Sigala, Marianna.
Social media in travel, tourism and hospitality :
theory, practice and cases /Marianna Sigala, Evangelos Christou and Ulrike Gretzel. - Farnham, Surrey, Burlington, VT :Ashgate Pub.,c2012. - xxii, 316 p. :ill. ;25 cm. - New directions in tourism analysis. - New directions in tourism analysis..
Includes bibliographical references and index.
Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
ISBN: 9781409420910 (hbk.) :UK65.00
LCCN: 2011030403Subjects--Topical Terms:
543095
Tourism
--Social aspects.Index Terms--Genre/Form:
1080442
Aufsatzsammlung.
LC Class. No.: G155.A1 / S495 2012
Dewey Class. No.: 910.68/8
Social media in travel, tourism and hospitality : = theory, practice and cases /
LDR
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OCoLC
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20121210220222.0
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Social media in travel, tourism and hospitality :
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theory, practice and cases /
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Marianna Sigala, Evangelos Christou and Ulrike Gretzel.
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Includes bibliographical references and index.
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1061334
based on 0 review(s)
Location:
ALL
五樓西文書區A-HB(5F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
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W0180151
五樓西文書區A-HB(5F Western Language Books)
01.外借(書)_YB
一般圖書
G155.A1 S495 2012
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