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TheMass marketing of politics : = de...

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Newman, Bruce I.

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TheMass marketing of politics : = democracy in an age of manufactured images /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	TheMass marketing of politics :/ Bruce I. Newman.
Reminder of title:	democracy in an age of manufactured images /
Author:	Newman, Bruce I.
Published:	Thousand Oaks :Sage Publications, : c1999.,
Description:	xviii, 166 p. :ill ;24 cm.
Subject:	Political campaigns - United States. -
Subject:	United States - Economic policy - 1981-1993 -
ISBN:	0761909591 (pbk.) :

TheMass marketing of politics : = democracy in an age of manufactured images /
Newman, Bruce I.

TheMass marketing of politics :democracy in an age of manufactured images /Bruce I. Newman. - Thousand Oaks :Sage Publications,c1999. - xviii, 166 p. :ill ;24 cm.

Includes bibliographical references (p. 147-153) and indexes.

The impact of marketing on democracy --

ISBN: 0761909591 (pbk.) :GBP44.99

LCCN: 99006266Subjects--Topical Terms:

601450
Political campaigns
--United States.Subjects--Geographical Terms:

554129
United States
--Economic policy--1981-1993

LC Class. No.: JK2281 / .N484 1999

Dewey Class. No.: 324.7/2/0973

TheMass marketing of politics : = democracy in an age of manufactured images /
LDR:00986cam a2200229 a 4500 001 1300064
008 121203s1999 cau b 001 0 eng
010 $a 99006266
020 $a 0761909591 (pbk.) : $c GBP44.99
020 $a 9780761909590 (pbk.)
020 $a 0761909583 (hbk.)
020 $a 9780761909583 (hbk.)
020 $a 9781452263649 (ebk.)
020 $a 1452263647 (ebk.)
035 $a PA-BW-102-01
040 $a DLC $c DLC $d DLC
050 0 0 $a JK2281 $b .N484 1999
082 0 0 $a 324.7/2/0973 $2 21
100 1 $a Newman, Bruce I. $3 583843
245 1 0 $a TheMass marketing of politics : $b democracy in an age of manufactured images / $c Bruce I. Newman.
260 # $a Thousand Oaks : $b Sage Publications, $c c1999.
300 $a xviii, 166 p. : $b ill ; $c 24 cm.
504 $a Includes bibliographical references (p. 147-153) and indexes.
505 0 # $t The impact of marketing on democracy -- $t From party politics to mass marketing -- $t The ABC's of marketing -- $t The information highway -- $t Strategy -- $t The art of crafting an image -- $t The permanent campaign -- $t The solution.
650 # 0 $a Political campaigns $z United States. $3 601450
650 # 0 $a Marketing $z United States. $3 588948
650 # 0 $a Presidents $z United States $x Election. $3 743496
650 # 0 $a Democracy $z United States. $3 527656
651 0 $a United States $x Economic policy $y 1981-1993 $3 554129

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W0192988

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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JK2281 N484 1999

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1 records • Pages 1 •
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