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The Alignment factor : = leveraging ...

Riel, C. B. M. van.

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The Alignment factor : = leveraging the power of total stakeholder support /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Alignment factor :/ Cees B.M. van Riel ; [foreword by Bill Margaritis].
Reminder of title:	leveraging the power of total stakeholder support /
Author:	Riel, C. B. M. van.
Published:	London ;Routledge, : 2012.,
Description:	xviii, 238 p. :ill. ;24 cm.
Subject:	Business communication. -
ISBN:	9780203124536 (ebk.)

The Alignment factor : = leveraging the power of total stakeholder support /
Riel, C. B. M. van.

The Alignment factor :leveraging the power of total stakeholder support /Cees B.M. van Riel ; [foreword by Bill Margaritis]. - London ;Routledge,2012. - xviii, 238 p. :ill. ;24 cm.

Includes bibliographical references (p. [229]-232) and index.

Aligning stakeholders through corporate communication -- Building internal alignment --

ISBN: 9780203124536 (ebk.)

LCCN: 2011037809Subjects--Topical Terms:

535059
Business communication.

LC Class. No.: HF5718 / .R534 2012

Dewey Class. No.: 658.4/5

The Alignment factor : = leveraging the power of total stakeholder support /
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020 $a 9780203124536 (ebk.)
020 $a 0203124537 (ebk.)
020 $a 9780415690744 (hbk.) : $c UK95.00
020 $a 0415690749 (hbk.)
020 $a 9780415690751 (pbk.)
020 $a 0415690757 (pbk.)
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040 $a DLC $c DLC $d DLC
050 0 0 $a HF5718 $b .R534 2012
082 0 0 $a 658.4/5 $2 23
100 1 $a Riel, C. B. M. van. $3 1575991
245 1 0 $a The Alignment factor : $b leveraging the power of total stakeholder support / $c Cees B.M. van Riel ; [foreword by Bill Margaritis].
260 # $a London ; $a New York : $b Routledge, $c 2012.
300 $a xviii, 238 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [229]-232) and index.
505 0 # $t Aligning stakeholders through corporate communication -- $g Building internal alignment -- $t Gathering intelligence inside the organization -- $t Developing a road map for internal alignment -- $t Creating internal alignment with effective internal communication -- $g Building external alignment -- $t Gathering intelligence aimed at creating external alignment -- $t A road map aimed at craeting external alignment -- $t Benefiting from corporate communication support in creating external alignment -- $g Key performance indicators in establishing alignment with corporate communication -- $t Measuring the success of alignment efforts -- $g Epilogue -- $t Alignment : building and maintaining total stakeholder support.
650 # 0 $a Business communication. $3 535059
650 # 0 $a Corporations $x Communication systems. $3 1008018
650 # 0 $a Corporations $x Public relations. $3 595488