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The Public relations strategic toolk...

Theaker, Alison.

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The Public relations strategic toolkit : = an essential guide to successful public relations practice /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Public relations strategic toolkit :/ Alison Theaker and Heather Yaxley.
Reminder of title:	an essential guide to successful public relations practice /
Author:	Theaker, Alison.
other author:	Yaxley, Heather,
Published:	New York, NY :Routledge, : 2013.,
Description:	xiv, 386 p. :ill. ;26 cm.
ISBN:	9780203143650 (ebk.)

The Public relations strategic toolkit : = an essential guide to successful public relations practice /
Theaker, Alison.

The Public relations strategic toolkit :an essential guide to successful public relations practice /Alison Theaker and Heather Yaxley. - New York, NY :Routledge,2013. - xiv, 386 p. :ill. ;26 cm.

Includes bibliographical references (p. [356]-374) and index.

The profession --

ISBN: 9780203143650 (ebk.)

LCCN: 2012006225

LC Class. No.: HD59 / .T4744 2013

Dewey Class. No.: 659.2

The Public relations strategic toolkit : = an essential guide to successful public relations practice /
LDR:00918cam 2200241 a 450 001 1296987
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008 121122s2013 nyua b 001 0 eng
010 $a 2012006225
020 $a 9780203143650 (ebk.)
020 $a 0203143655 (ebk.)
020 $a 9780415676472 (hbk.) : $c UK80.00
020 $a 0415676479 (hbk.)
020 $a 9780415676489 (pbk.)
020 $a 0415676487 (pbk.)
035 $a SF-BW-101-01
040 $a DLC $c DLC $d DLC
050 0 0 $a HD59 $b .T4744 2013
082 0 0 $a 659.2 $2 23
100 1 $a Theaker, Alison. $3 601451
245 1 0 $a The Public relations strategic toolkit : $b an essential guide to successful public relations practice / $c Alison Theaker and Heather Yaxley.
260 # $a New York, NY : $b Routledge, $c 2013.
300 $a xiv, 386 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references (p. [356]-374) and index.
505 0 # $t The profession -- $t Public relations planning -- $t Corporate communications -- $t Stakeholder engagement.
700 1 # $a Yaxley, Heather, $d 1971- $3 1575988