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  • Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research/ edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.{me_controlnum}
    其他作者: Woodside, Arch.
    出版者: Bingley, U.K. :Emerald, : 2009.,
    面頁冊數: 1 online resource (xi, 308 p.).
    附註: Includes index.
    內容註: Cultural psyche and cross-cultural research methods / Patricia Berwick -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy -- Morphology of a hotel tradition : the guest questionnaire / AlfredOgle -- Brand image, equity, and sports sponsorship / David N. Bibby -- How unconscious needs influence traveler's interpretations and preferences of alternative tours andhotels / Xuan Van Tran, ArchG. Woodside -- Preface / Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
    標題: Business & Economics - Industries -
    電子資源: http://www.emeraldinsight.com/1871-3173/3
    ISBN: 9781849506045 (electronic bk.)
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W9139135 電子資源 11.線上閱覽_V 電子書 EB G155.7 .P47 2009 一般使用(Normal) 在架 0
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