Research on international service ma...
Pauwels, Pieter.

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  • Research on international service marketing = a state of the art /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Research on international service marketing/ guest edited by Pieter Pauwels and Ko de Ruyter.{me_controlnum}
    其他題名: a state of the art /
    其他作者: Pauwels, Pieter.
    出版者: Amsterdam ;Elsevier JAI, : 2005.,
    面頁冊數: 1 online resource (ix, 197 p.) :ill.
    附註: State of the art report.
    內容註: Preface / S. Tamer Cavusgil -- Research on international service marketing: enrichment and challenges / Pieter Pauwels, Ko de Ruyter -- Managing service relationships in a global economy: exploring the impact of national culture on the relevance of customer relational benefits forgaining loyal customers / Thorsten Hennig-Thurau, Kevin P. Gwinner, Dwayne D. Gremler, Michael Paul -- A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach / Gaby Odekerken-Schröder, Kristof De Wulf, Kristy E. Reynolds--The role of socially desirable responding in international services research / Marcel van Birgelen, Ko de Ruyter, Martin Wetzels -- The internationalization process of service providers: a literature review / Tinne Lommelen, Paul Matthyssens -- Entry mode choice in service firms:a review of contemporary research / Aileen Kennedy -- Marketing industrial project-related services internationally: a multi-lingual literature review / Maria Anne Skaates, Bernard Cova -- International consulting providers and multilateral institutions: networks and internationalization / Catherine Welch.
    標題: Service industries - Marketing. -
    電子資源: http://www.emeraldinsight.com/1474-7979/15
    ISBN: 9781849503310 (electronic bk.)
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W9138777 電子資源 11.線上閱覽_V 電子書 EB HD9980.5 .R47 2005 一般使用(Normal) 在架 0
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